Models, demonstrators, and product promoters
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Demonstrators and Product Promoters
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Overview
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Predicted employment growth
Over the next decade, jobs for demonstrators and product promoters are expected to grow by 7%, and should have about 17,500 job openings a year.
Safety from automation
The likelihood of autmoation for ${title} is near the middle of all careers' likelihoods.
Workforce size
Demonstrators and product promoters, with 94,700 workers, form a larger workforce than 63% of careers.
Education
Only 31% of models, demonstrators, and product promoters have a bachelor's degree or higher.
Education attained by models, demonstrators, and product promoters
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Context: workers with bachelor's degrees
This is near the middle of all careeers' percentages of bachelor's holders.
Salaries
The median (middle) salary for 88% of all other jobs is higher than the middle salary for demonstrators and product promoters. The graph shows inflation-adjusted salaries for most demonstrators and product promoters.
This job's median $29KAll jobs' median $39K$26K$38K20142015201620172018$0$10K$20K$30K$40K$50K
Context: Median Salary
Gender
Women account for 57% of models, demonstrators, and product promoters -- that's a larger percentage than 72% of other jobs.
Gender of models, demonstrators, and product promoters
Men
Women
Context: Salary inequity
For each career, we compared the median (middle) men's salary to the median women's salary. For models, demonstrators, and product promoters, the median men's salary was 29% more the median woman's salary.
Race/Origin
About 22% of models, demonstrators, and product promoters are minority, and 15% are foreign-born.
Race/origin of models, demonstrators, and product promoters
White
Black
Pacific Islander
Hispanic
Asian
American Indian
Multiracial
Other
Context: Foreign-born workers (15%)
Where are the most jobs?
We ranked the number of jobs in Demonstrators and Product Promoters per thousand workers in each state, DC, and Puerto Rico. The darker the blue, the higher the job density.
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
Job benefits
Employer or union-sponsored pension plans are offered to 25% of models, demonstrators, and product promoters, and 31% have company-sponsored health insurance (26% have dependents enrolled in their employer's health plan).
Employer-provided health coverage for models, demonstrators, and product promoters
100% premiums covered
Partial premiums covered
Plan with no cost sharing
No health insurance
The downside
Some jobs are more stressful than others, and some are just plain dangerous. The following list gives the percentages of demonstrators and product promoters who report hazardous or difficult situations typically occurring at least once a week.
  • Time Pressure (74%)
  • Deal With Unpleasant or Angry People (57%)
  • Frequency of Conflict Situations (44%)
SOURCES:24.0 O*NET
Salary and diversity
Salary overview
What do models, demonstrators, and product promoters earn?

In this section, we want to give you a clear idea of what you can expect to earn in this career. We use two sources of data here: the Bureau of Labor Statistics (BLS), which asks employers to classify their workforce and to report salaries using the SOC-specialty level of reporting, and the American Community Survey (ACS), which asks people to classify their jobs using the broad classifications that ididio uses for career profiles, and to self-report their salaries. For some jobs, the differences in survey approaches between BLS and ACS can paint a very different end-picture. In particular, the ACS data is reported for the larger career group models, demonstrators, and product promoters, which combines the data for 2 careers, including demonstrators and product promoters. Whenever possible, we provide data from both sources.

The BLS-compiled salary data is reported by companies for their employees. This data is classified by SOC specialty, and excludes self-employed workers. We first show the distribution of salaries for demonstrators and product promoters, and then we show how the middle (median) salary for demonstrators and product promoters compares to the BLS-computed median salaries of other careers.
Distribution: Salaries for demonstrators and product promoters (BLS Salary Data)
$29K$0$20K$40K$60K$80K$100K$120K
Context: Median salaries across careers (BLS Salary Data)
$29K$0$20K$40K$60K$80K$100K$120K
We compiled household data from the ACS to determine the salaries that people working at least 35 hours a week report themselves to earn. Unlike the BLS estimates, this data includes self-employed wages. Additionally, we only have ACS survey data for the larger career category and not for the specialty level. We first show the full salary distribution for all models, demonstrators, and product promoters, and then we show how the median (middle) salary for models, demonstrators, and product promoters compares to the median ACS-reported salary of other careers.
Distribution: Salaries for models, demonstrators, and product promoters (ACS Salary Data)
$30K$0$20K$40K$60K$80K$100K$120K
Context: Median salaries across careers (ACS Salary Data)
$30K$0$20K$40K$60K$80K$100K$120K
Employers and salary
A look at employers and corresponding salaries
The donut shares the break-down of workers by employer type, and following we show the salary distributions for these workers based on those employer types. For some careers, the salaries can be vastly different between private, government, and self-employment. As with our salary overview, we view the both the BLS economists' salary profiles and the household-reported salaries from ACS to get a thorough understanding of where demonstrators and product promoters work and for what salary. We have the great faith in the accuracy of economist-vetted BLS data; however, the BLS restrictions on which employers are surveyed skews the data a bit (read more in the sources), and the ACS responses provide different and useful categorizations of employers and salaries.
Employers of Models, demonstrators, and product promoters (ACS)
Private for-profit (74.5%)
Private not-for-profit (5.4%)
Local government (0.7%)
State government (0.2%)
Federal government (0.3%)
Self-employed incorporated (7.1%)
Self-employed not incorporated (11.7%)
Working without pay (0.0%)
Distribution: Salaries of models, demonstrators, and product promoters by type of employer (ACS data)
Following are the salary distributions by employer type calculated by aggregating individual household survey responses. These salaries were reported for the larger career group of models, demonstrators, and product promoters, which combines the 2 specialties for this career.
$30K$27K$0$20,000$40,000$60,000$80,000$100,000Private for-profitAll
Distribution: Salaries of demonstrators and product promoters by type of employer (BLS data)
Following are the salary distributions by employer type as reported by BLS based on large employer-focused surveys. We note that smaller employer categories are not included by BLS. Remember that the BLS salaries are for the specialty demonstrators and product promoters, and may differ signficantly from the ACS salary estimates which combine several career specialties.
$29K$28K$29K$0$20,000$40,000$60,000Local governmentPrivateAll
Age and career advancement
Salary growth for models, demonstrators, and product promoters

The biggest take-away from the following two charts is the relationship between salary and experience that we can infer from age. Does this job seem to attract especially younger or older workers? Does it reward experience?

Take a minute a look at how much you might expect your salary to increase with each five years' experience, as well as how the numbers working in this career changes. We only provide this data when there are enough consistent ACS survey responses to allow a reasonable margin of error, so for some careers you will see gaps in our reporting of salary by age.

$31K$37K$16K$54K$32K$30K$32K$31K$0$50K$100K$150KSalary distribution20-2425-2930-3435-3940-4445-4950-5455-5960-64
01K2K3KNumber employed20-2425-2930-3435-3940-4445-4950-5455-5960-64

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Gender and Equity
Models, demonstrators, and product promoters and gender

With 57% women, this occupation has a higher percentage of women than 72% of careers.

Context: Women in the workforce
57%0%20%40%60%80%100%
Gender of Models, demonstrators, and product promoters
Men (43%)
Women (57%)
Distribution: Salaries by gender

As we'll illustrate at the bottom of this section, the median (middle) salary for all full-time male workers in the US exceeds the full-time median salary for women by 20%, and the difference for models, demonstrators, and product promoters tops that, with the median salary for men 29% higher than the median salary for women. This chart shows you the salary range for most workers by gender.

$27K$35K$0$20K$40K$60K$80K$100KWomenMen
Context: Salary Inequity

Nationwide there are twenty careers for which men do not have a higher median (middle) salary than women. The chart below shows the salary inequity, the percentage by which the median men's salary is higher than the median women's salary, for most jobs. Models, demonstrators, and product promoters have one of the higher percentage increases for men's salary, with the increase for the men's median salary over the women's median salary in this job even higher than that for 77% of other jobs.

29%0%20%40%60%80%100%

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Race/Origin
Race and origin of models, demonstrators, and product promoters

The representation of minority and foreign-born workers is quite different between careers, and the relative pay of those workers also varies significantly between careers. The percentage of minority models, demonstrators, and product promoters falls in about the middle of all careers' percentages. This career hires a larger percentage of foreign-born workers than most other careers.

Race/origin of models, demonstrators, and product promoters
White (73% )
Black (12% )
Other (6% )
Asian (5% )
Multiracial (4% )
American Indian (1% )
Hispanic (1% )
Pacific Islander (0% )
Context: Representation of minorities in the workforce
22%0%20%40%60%80%100%
Context: Representation of foreign-born workers
15%0%20%40%60%80%100%
Distribution: Salaries for models, demonstrators, and product promoters by race/origin

For some careers, there is a pay disparity depending on race or origin, though this is not prevalent. We calculate standard errors for all of our calculations, and when the error is high we do not show results. Therefore, for some jobs will have omitted race/origin categories.

$32K$0$20K$40K$60K$80K$100KWhite
Distribution: Salaries for models, demonstrators, and product promoters by nativity
$25K$31K$0$20K$40K$60K$80K$100KAll foreign-bornAll native citizens

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Pathways to this career
Education requirements and salary
Education attained by demonstrators and product promoters

According to the Bureau of Labor Statistics (BLS), demonstrators and product promoters typically hold no formal educational credential.

Sometimes the typical education identified by the BLS differs a bit from the reality of the how much education current workers actually have. The donut shows the education level held by people currently working as models, demonstrators, and product promoters as reported in responses to the American Community Survey. Following, we investigate whether education level influences salary for models, demonstrators, and product promoters.

Education attained by models, demonstrators, and product promoters
None
High School
Some College
Associate's Degree
Bachelor's Degree
Master's Degree
Professional Deg/Doct
Doctorate
Distribution: Salary by education level

What level of education is truly needed for models, demonstrators, and product promoters? Below we see the distribution of models, demonstrators, and product promoters salaries based on the education attained. These comparisons are based on all survey responses by those who identified themselves as models, demonstrators, and product promoters, and are not intended as a statistical analysis of salary differences that would correct for non-educational factors that could contribute to high or low earnings.

$23K$25K$44K$77K$159K$0$50K$100K$150K$200KHigh School (25%)Some College (28%)Bachelor's Degree (25%)Master's Degree (5%)Doctorate (0%)
Certificate/degree pathways

The Department of Education recommends the following college degree programs as preparation for this career. You can click the program row to learn more about the program and explore a list of schools that offer the program.

Program
Education
Education level of awarded degrees
Less than bachelor's
bachelor's degree
Higher than bachelor's
Gender
Gender of graduates
Men
Women
Race/Origin
Race/origin of graduates
White
Minority
International
Number of degrees awarded in 2017
Retailing and Retail Operations
878
Switching Careers
Most common new jobs
The most common next careers for models, demonstrators, and product promoters

What jobs will most models, demonstrators, and product promoters hold next year?

The data in this chart comes from person interviews for the Census Bureau's Current Population Survey. The survey interviews households eight times over a two-year period, allowing us a glimpse into how people move from job to job. You can see more details from the results of the survey in our last tab in this section, and you can read about our methodology in our source descriptions.

Here we see all of the jobs that at least 1% of models, demonstrators, and product promoters reported holding in their second year's survey. Is your future job on this list?

Models, demonstrators, and product promotersRetail salespersonsManagers (specialized areas)Door-to-door and street vendorsMarketing and sales managersManagement analystsFirst-line supervisors of retail sales workersReceptionists and information clerksElementary and middle school teachersTeachers and instructors (specialized areas)Maids and housekeeping cleanersCashiersWholesale and manufacturing sales representativesHuman resources workersOffice and administrative support workers
Lateral career moves
Lateral job transitions for models, demonstrators, and product promoters

A lateral career transition is a move to a job with similar pay and responsibilities. A move to such a job can offer a change of pace without an increase in stress or a decrease in pay. The following table simply identifies all 5 jobs which were held by at least 1% of survey respondents before working as models, demonstrators, and product promoters as well as 1% of respondents after working as models, demonstrators, and product promoters. Select a row to investigate the job's full description and determine if it truly offers an opportunity for a lateral transition.

Lateral-move careers for models, demonstrators, and product promoters
Annual openings
How many openings are expected each year?
Salary
Salary distribution for people in this occupation. Range is 0-$200,000.
Median
Middle 50%
Middle 80%
Education
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Gender
Men
Women
Retail salespersons
676,200
$0$200K$31K
Wholesale and manufacturing sales representatives
197,500
$0$200K$61K
First-line supervisors of retail sales workers
171,800
$0$200K$39K
Receptionists and information clerks
151,300
$0$200K$27K
Marketing and sales managers
57,800
$0$200K$74K
Full prior and next career listings
Prior and next careers for models, demonstrators, and product promoters: full listings

What do people typically do before and after they work as models, demonstrators, and product promoters? Here are the full lists of all jobs that at least 1% of models, demonstrators, and product promoters surveyed reported as holding a year earlier or later.

Choose which type of transition to view
Prior jobs
Next jobs
Prior careers for models, demonstrators, and product promoters
Annual openings
How many openings are expected each year?
Salary
Salary distribution for people in this occupation. Range is 0-$200,000.
Median
Middle 50%
Middle 80%
Education
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Gender
Men
Women
Percentage Transitioning
What percentage worked in this job the previous year?
Retail salespersons
676,200
$0$200K$31K
4.4%
Waiters and waitresses
522,900
$0$200K$21K
1.7%
Secretaries and administrative assistants
395,200
$0$200K$36K
1.4%
Nursing, psychiatric, and home health aides
380,800
$0$200K$25K
1.2%
Customer service representatives
373,800
$0$200K$32K
1.6%
Cooks
358,700
$0$200K$21K
1.2%
General office clerks
356,600
$0$200K$33K
1.1%
Registered nurses
203,800
$0$200K$63K
1.0%
Wholesale and manufacturing sales representatives
197,500
$0$200K$61K
2.2%
First-line supervisors of retail sales workers
171,800
$0$200K$39K
2.6%
Security Guards and Gaming Surveillance Officers
159,200
$0$200K$29K
1.1%
Receptionists and information clerks
151,300
$0$200K$27K
2.9%
Service sales representatives
131,900
$0$200K$57K
1.4%
Marketing and sales managers
57,800
$0$200K$74K
2.4%
Inspectors, testers, sorters, samplers, and weighers
52,700
$0$200K$39K
1.9%
Real estate brokers and sales agents
46,100
$0$200K$50K
1.1%
Dental assistants
45,900
$0$200K$31K
1.4%
Industrial and refractory machinery mechanics
33,200
$0$200K$50K
1.3%
Chief executives and legislators
24,000
$0$200K$96K
1.1%
Mechanical engineers
21,200
$0$200K$83K
1.1%
Trends in employment
Salary trends
Distribution and trends: Salaries for demonstrators and product promoters
Choose actual dollars or inflation-adjusted dollars to view
Adjusted for inflation
Historic dollars

In 2018, the median (middle) for 88% of all other jobs were higher than the median (middle) salary for demonstrators and product promoters. This graphic shows how the salary distribution (adjusted for inflation) has changed for this job over recent years. The gray line, as a comparison, shows the median salary of all US workers.

This job's median $29KAll jobs' median $39K$27K$38K200420052006200720082009201020112012201320142015201620172018$0$10K$20K$30K$40K$50K
Projected versus actual employment
Exploring actual employment trends versus projected trends

Currently, jobs for demonstrators and product promoters are anticipated to grow by 7% over the next decade; 51% of jobs are projected to grow more.

The projected employment for demonstrators and product promoters is the best guess created by talented economists and statisticians at the Bureau of Labor Statistics (BLS). However, as you look through several careers you'll notice that the projections are heavily influenced by past performance and may miss current trends. No one can tell the future, and as new information and better techniques are developed, actual counts and future projections may change. Here's a glimpse at the actual counts versus the projections over time.

2000201020202030050,000100,000150,000200,000250,000
Employment counts
Actual measured employment
BLS 10-year predictions
Variation by state
Employment
State-by-state employment numbers

Some careers tend to be centered in specific parts of the country. For example, most jobs in fashion are in New York or California. Let's see if your dream job is easy to find in your dream location! We have a few choices for viewing the data that can help you get a full employment picture.

Job density versus job count

Which states hire the most demonstrators and product promoters? We wonder if that's a fair question since states come in all sizes, so instead let's start with the question of which states have the highest density of people working as demonstrators and product promoters. You can choose to view the number of jobs per state if you prefer.

BLS vs ACS data

This map defaults to employment information from the Bureau of Labor Statistics (BLS), which provides job totals carefully compiled for accuracy and with a primary focus on how employers describe their workers. The BLS job totals do not count self-employed workers. We've also compiled totals using the Census Bureau's American Community Survey (ACS) which are based on how workers describe themselves. Sometimes ACS results are quite a bit different from the employer-based BLS data.

One important factor in the differences between ACS and BLS data is that the ACS numbers are for all models, demonstrators, and product promoters, comprised of all specialities listed in the menu bar, and you can choose to view the BLS at the specialty or full career level.

Choose the metric to review
Jobs per 1000 working
Number of jobs
Use this data source
BLS for this specialty
Number of Demonstrators and Product Promoters per 1,000 workers (BLS)
Select a state to see local area details
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
0.00.51.01.52.0
Salary
Salaries by state
Let's get a feel for where demonstrators and product promoters earn the highest salaries. There are several choices for which data we consider and how we view that data, and each can lead to different conclusions, so please read on...
Median salary versus state ratio

We use two methods to compare salaries across states:

  • In-state comparisons: the ratio of median (middle) salaries for models, demonstrators, and product promoters compared to the median salary for all people working in each state, or
  • Median salary: the unaltered median salaries for models, demonstrators, and product promoters.

We hope the ratio allows perspective about how salaries may compare to the regional cost-of-living.

BLS vs ACS data

We have two sources for statewide salary information with important distinctions. The BLS data is created by surveying companies, missing individuals who are self-employed or work for smaller companies. The ACS data is compiled from multi-faceted household surveys and may reflect the inconsistencies that people may have in reporting information. The ACS salaries are for all models, demonstrators, and product promoters, which combines the specialities from which you can choose at the top of the page.

Choose the metric to review
In-state comparisions
Median salary
Use this data source
BLS for this specialty
Median salary ratio: Demonstrators and Product Promoters to all workers (BLS for this specialty)
The darkest shading corresponds to states in which demonstrators and product promoters earn the highest salary when compared to other jobs in the state. We think this ratio might be a better indicator than the actual salary for your buying power as a state resident.
Select a state to see local area details
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
0.00.20.40.60.81.0
Compare to similar jobs

If this job interests you, then use the dots below to find other jobs you might like. The dots closer to the top represent jobs that are like Models, demonstrators, and product promoters (shown with a blue star). Look for the dots to the right to find the best salaries! (We pulled salary data from BLS, and they give a top salary value of just over $200K to protect privacy, so our graph would go much higher if the salaries were not top coded.)

How should the career similarity be computed

There are a number of ways to measure the similarity of jobs, here are a few we provide:

  • Interests: Also known as a Holland Code - Are you a thinker? A helper? What fits your personality?
  • Environment: Are there hazards? Will you be comfortable? Will it be stressful?
  • Knowledge: What do you need to know the most about?
  • Physical Abilities: Do you need to especially strong or coordinated?
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