Public Relations Managers
Sign In
Speciality
Overview
Customize information shown
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Titles for this career often contain these words
DirectorManagerPublicRelationsDevelopmentInformationAccountCommunicationsSupervisorCommunityFundraisingOfficerPublicityExecutiveAnnualGivingBusinessCampaignCustomerServiceFundraiserFundsImageConsultantMajorGiftsMGOMarketingOutreachCoordinatorAffairsPRRepresentativeRelationshipUnderwriterSolicitationUniversity
Education
About 87% of public relations and fundraising managers have at least a bachelor's degree.
Education attained by public relations and fundraising managers
None
High School
Some College
Associate's/Cert.
Bachelor's Degree
Master's Degree
Professional Degree
Doctorate
Context: workers with bachelor's degrees
More public relations and fundraising managers have bachelor's degrees than 90% of other careeers.
Employment
Workforce size
Public relations managers, with 81,200 workers, are near the middle of all careers in the number employed.
Predicted employment growth
Over the next decade, jobs for public relations managers are expected to grow by 8%, and should have about 7,800 job openings a year.
Salaries
Context: Median Salary
How do salaries for public relations and fundraising managers compare to other jobs' salaries?
Distribution: What salary can you expect?
See what most public relations and fundraising managers earn.
$116K$0$50K$100K$150K$200K$250K
Note: The salaries for public relations managers have been top-coded by the BLS; in 2019, all annual salaries larger than $208,000 are recorded as $208,000.
Gender
Women account for 64% of public relations and fundraising managers -- that's a larger percentage than 76% of other jobs.
Gender of public relations and fundraising managers
Men
Women
Context: Salary inequity
For each career, we compared the median (middle) men's salary to the median women's salary. For public relations and fundraising managers, the median men's salary was 13% more the median woman's salary.
Race/Origin
About 14% of public relations and fundraising managers are minority, and 8% are foreign-born.
Race/origin of public relations and fundraising managers
White
Black
Pacific Islander
Hispanic
Asian
American Indian
Multiracial
Other
Context: Foreign-born workers (8%)
Where are the most jobs?
We ranked the number of jobs in Public Relations Managers per thousand workers in each state, DC, and Puerto Rico. Blue indicates low density, with lighter shades moving to yellow indicating higher numbers working in this profession.
AKMEWIVTNHWAIDMTNDMNILMINYMAORUTWYSDIAINOHPANJCTRICANVCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
Benefits
How do benefits for this career compare to other jobs?
Context: Employer offers health insurance
Context: Employer offers a pension plan
Worker concerns
Some jobs are more stressful than others, and some are just plain dangerous. The following list gives the percentages of public relations managers who report hazardous or difficult situations typically occurring at least once a week.
  • Time Pressure (94%)
  • Frequency of Conflict Situations (47%)
  • Deal With Unpleasant or Angry People (43%)
  • Consequence of Error (39%)
  • Responsible for Others' Health and Safety (37%)
SOURCES:
Salary and diversity
What do public relations and fundraising managers earn?
The Bureau of Labor Statistics (BLS) provides company-reported job titles and corresonding salaries at the specialty level (public relations managers). This data excludes self-employed workers.
Distribution: Salaries for public relations managers (BLS Salary Data)
$116K$0$50K$100K$150K$200K$250K
Context: Median salaries across careers (BLS Salary Data)
$116K$0$50K$100K$150K$200K$250K
Note: The salaries for public relations managers have been top-coded by the BLS; in 2019, all annual salaries larger than $208,000 are recorded as $208,000.
The American Community Survey (ACS) asks individuals to report their occupation and salary, and as such includes self-employed workers. This view of salaries is only available for all public relations and fundraising managers.
Distribution: Salaries for public relations and fundraising managers (ACS Salary Data)
$78K$0$50K$100K$150K$200K$250K
Context: Median salaries across careers (ACS Salary Data)
$78K$0$50K$100K$150K$200K$250K
Public relations and fundraising managers: Inflation-adjusted salary trend
This job's median $77KAll jobs' median $45K$76K$44K070809101112131415161718$0$50K$100K$150K$200K
A look at employers and corresponding salaries
The donut shares the break-down of workers by employer type, giving us a picture of what employers most typically hire public relations managers.
Employers of Public relations and fundraising managers (ACS)
Private for-profit (40.6%)
Private not-for-profit (33.4%)
Local government (6.8%)
State government (7.0%)
Federal government (10.6%)
Self-employed incorporated (0.9%)
Self-employed not incorporated (0.6%)
Working without pay (0.1%)
Distribution: Salaries of public relations and fundraising managers by type of employer (ACS data)
Following are the salary distributions by employer type calculated by aggregating individual household survey responses. These salaries were reported for the larger career group of public relations and fundraising managers, which combines the 2 specialties for this career.
$78K$90K$87K$65K$68K$78K$0$50,000$100,000$150,000$200,000Federal governmentState governmentLocal governmentPrivate not-for-profitPrivate for-profitAll
Note: The salaries for public relations managers have been top-coded by the BLS; in 2019, all annual salaries larger than $208,000 are recorded as $208,000.
Distribution: Salaries of public relations managers by type of employer (BLS data)
Following are the salary distributions by employer type as reported by BLS based on large employer-focused surveys. We note that smaller employer categories are not included by BLS. Remember that the BLS salaries are for the specialty public relations managers, and may differ signficantly from the ACS salary estimates which combine several career specialties.
$116K$0$50,000$100,000$150,000$200,000$250,000All
Note: The salaries for public relations managers have been top-coded by the BLS; in 2019, all annual salaries larger than $208,000 are recorded as $208,000.

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

Salary growth for public relations and fundraising managers

Is this a job that rewards experience, or is this job most likely a part of a career ladder? The higher a job's experience quotient, the more experience is rewarded with pay increases. Jobs in the green range have the best rewards with experience.

Take a minute to look at how much you might expect your salary to increase with each five years' experience, as well as how the numbers working at each age change. Does this seem to be a job for the young or the old, or could it be a career offering steady salary growth for many years?

Salary distribution
$95K$84K$53K$37K$84K$87K$66K$90K$88K$0$50K$100K$150K$200K20-2425-2930-3435-3940-4445-4950-5455-5960-64
Number employed
02K4K6K8K10K20-2425-2930-3435-3940-4445-4950-5455-5960-64

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

Public relations and fundraising managers and gender

With 64% women, this occupation has a higher percentage of women than 76% of careers.

Context: Women in the workforce
64%0%20%40%60%80%100%
Gender of Public relations and fundraising managers
Men (36%)
Women (64%)
Distribution: Salaries by gender

The median salary for all full-time male workers in the US exceeds the full-time median salary for women by 19%. The situation is a little better for public relations and fundraising managers, with the median salary for men 13% higher than the median salary for women.

$74K$83K$0$50K$100K$150K$200KWomenMen
Context: Salary Inequity

The chart below shows the salary inequity, the percentage by which the median men's salary is higher than the median women's salary for all but about 20 jobs in which women typically earn more than men.

13%0%20%40%60%80%100%

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

Race and origin of public relations and fundraising managers

Here we check out the diversity of origin in this career. There is a smaller percentage of minority public relations and fundraising managers than for 78% of other careers. As with minority workers, there is also a smaller percentage of foreign-born workers in this career than in most other careers.

Race/origin of public relations and fundraising managers
White (85% )
Black (7% )
Asian (3% )
Multiracial (2% )
Other (1% )
Hispanic (1% )
American Indian (0% )
Pacific Islander (0% )
Context: Representation of minorities in the workforce
14%0%20%40%60%80%100%
Context: Representation of foreign-born workers
8%0%20%40%60%80%100%
Distribution: Salaries for public relations and fundraising managers by race/origin

For some careers, there is a pay disparity depending on race or origin, though this is not prevalent. We calculate standard errors for all of our calculations, and when the error is high we do not show results. Therefore, for some jobs will have omitted race/origin categories.

$62K$78K$81K$92K$0$50K$100K$150K$200KMultiracialWhiteBlackAsian
Distribution: Salaries for public relations and fundraising managers by nativity
$76K$89K$0$50K$100K$150K$200KAll native citizensAll foreign-born

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

Public relations and fundraising managers and Part-time/Full-time employment

We've found that somes jobs hava a huge number of part-time workers, and that typically most who are working part-time are doing so because they cannot find full-time work or the job they have cannot provide full-time hours. With 7% part-time workers, this occupation has a lower percentage of part-time workers than 67% of careers.

Context: Part-time workers in the workforce
7%0%20%40%60%80%100%
Why workers are part-time
Full-Time is less than 35 hours a week
Retired/Social Security limit on earnings
Could not find full-time work
Seasonal work
Slack work/business conditions
School/training
Health/medical limitations
Child care problems
Other family/personal obligations
Other reasons
Distribution: Salaries by part-time/full-time status

The salary distributions for full-time and part-time public relations and fundraising managers is shown following.

$20K$78K$0$50K$100K$150KPart-time workersFull-time workers
Pathways to this career
Education attained by public relations managers

According to the Bureau of Labor Statistics (BLS), public relations managers typically hold a bachelor's degree.

Sometimes the typical education identified by the BLS differs a bit from the reality of the how much education current workers actually have. The donut shows the education level held by people currently working as public relations and fundraising managers as reported in responses to the American Community Survey.

Details: Education and training recommended for public relations managers

For public relations and fundraising management positions, a bachelor’s degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer to hire candidates who have a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Details: Licensing and certification recommended for public relations managers

Although not mandatory, public relations managers can become certified through the Public Relations Society of America. Candidates qualify based on a combination of experience and education and must pass an exam to become certified.

The Certified Fund Raising Executive program, offered by CFRE International, is also voluntary, but fundraisers who are awarded certification demonstrate a level of professional competency to prospective employers. To become certified, candidates must meet certain education, professional practice, and professional performance requirements, as well as pass an exam. Fundraisers must apply for renewal every 3 years to keep their certification valid.

The International Association of Business Communicators offers two credentials that allow communications specialists to demonstrate higher levels of knowledge and expertise. Public relations and fundraising managers may apply to take the certification exams when they have 6 to 8 years of experience in the communications field.

Education attained by public relations and fundraising managers
None
High School
Some College
Associate's/Cert.
Bachelor's Degree
Master's Degree
Professional Degree
Doctorate
Distribution: Salary by education level

What level of education is truly needed for public relations and fundraising managers? Below we see the distribution of public relations and fundraising managers salaries based on the education attained. You may have noticed in the dashboard and elsewhere that BLS top-codes salaries. ACS also engages in a form of top-coding, but by looking at the broader field of public relations and fundraising managers and using the ACS, we are able to see some of the higher salaries and can give a better idea of the range of salaries for this field.

$69K$63K$56K$74K$88K$117K$0$50K$100K$150KHigh School (2%)Some College (7%)Associate's/Cert. (3%)Bachelor's Degree (57%)Master's Degree (27%)Professional Degree (2%)

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

College majors held by public relations and fundraising managers

This table shows the college majors held by people working as public relations and fundraising managers.

If you see "**" before the name of a degree/program, that means this field is one that the Department of Education believes is preparatory for this career. However, you can see from this list that those recommendations are far from your only path to this job!

Percentage of Public relations and fundraising managers with this degree
Salary for all majors
Salary distribution (across jobs). Showing 0-$200,000.
Median
Middle 50%
Middle 80%
Education
Final education level of all people with this major
Bachelor's Degree
Master's Degree
Doctorate/Professional
Gender
Gender of people this bachelor's degree
Men
Women
The link between degrees and careers

With the following sankey diagram, you can follow the top ten bachelor's degrees held by people working as public relations and fundraising managers, and then, in turn, you can see the 10 occupations that hire the most of each degree's graduates. We hope this provides ideas for similar jobs and similar fields of study.

Specialized ManagersElementary and Middle Sch...Wholesale and Manufacturi...Labor Relations Specialis...Customer Service Represen...Marketing ManagersFirst-Line Supervisors of...Secretaries and Administr...Lawyers, and judges, magi...Retail SalespersonsNews Analysts, Reporters,...EditorsWriters and AuthorsPublic Relations Speciali...Producers and DirectorsChief executives and legi...Postsecondary TeachersSecondary School TeachersEducation and childcare a...Management AnalystsFinancial ManagersParalegals and Legal Assi...Accountants and AuditorsFirst-Line Supervisors of...Market Research Analysts ...Sales ManagersAdvertising Sales AgentsSales Representatives of ...Television, video, and fi...Specialized Social Worker...Educational, Guidance, an...Specialized PsychologistsRegistered NursesCommunicationsJournalismEnglish Language andLiteraturePolitical Science andGovernmentBusiness Management andAdministrationAdvertising and PublicRelationsHistoryMarketingMass MediaPsychologyAll other degreesThis jobTop 10 majorsEach major's top ten jobs
What college major is your best entry?

About 87% of people working as public relations and fundraising managers have at least a bachelor's degree. Each dot represents a college major leading to these jobs, with the dots to the right representing the majors sending the most of their grads into this career. The dots at the top are the majors who earn the most working in this career.

Darker colors have a larger percentage with graduate degreesOverall median salary0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%Percentage with this major$50,000$60,000$70,000$80,000$90,000$100,000$110,000$120,000$130,000$140,000$150,000Median salary with this major
Switching Careers
The most common next careers for public relations and fundraising managers

What jobs will most public relations and fundraising managers hold next year?

The data in this chart comes from person interviews for the Census Bureau's Current Population Survey. The survey interviews households eight times over a two-year period, allowing us a glimpse into how people move from job to job. You can see more details from the results of the survey in our last tab in this section, and you can read about our methodology in our source descriptions.

Here we see all of the jobs that at least 1% of public relations and fundraising managers reported holding in their second year's survey. Is your future job on this list?

Public relations and fundraising managersChief executives and legislatorsSales and related workers, all otherFinancial ManagersMedical and Health Services ManagersComputer and Information Systems ManagersHuman resources managersFirst-Line Supervisors of Personal Care and Service WorkersEducation and childcare administratorsManagement AnalystsSpecialized Media and Communication Equipment WorkersEditorsSocial and Community Service ManagersOffice and administrative support workers, all otherSpecialized Managers
Lateral job transitions for public relations and fundraising managers

A lateral career transition is a move to a job with similar pay and responsibilities. A move to such a job can offer a change of pace without an increase in stress or a decrease in pay. The following table simply identifies all 6 jobs which were held by at least 1% of survey respondents before working as public relations and fundraising managers as well as 1% of respondents after working as public relations and fundraising managers. Select a row to investigate the job's full description and determine if it truly offers an opportunity for a lateral transition.

Employed
How many people have this job?
Salary
Salary distribution for people in this occupation. Range is 0-$200,000.
Median
Middle 50%
Middle 80%
Education
No degree
Associate's/Cert.
Bachelor's Degree
Master's Degree
Doctorate/Professional
Gender
Men
Women
Prior and next careers for public relations and fundraising managers: full listings

What do people typically do before and after they work as public relations and fundraising managers? Here are the full lists of all jobs that at least 1% of public relations and fundraising managers surveyed reported as holding a year earlier or later.

Choose which type of transition to view
Prior jobs
Next jobs
Variation by state
State-by-state employment numbers

Some careers tend to be centered in specific parts of the country. For example, most jobs in fashion are in New York or California. Let's see if your dream job is easy to find in your dream location! We have a few choices for viewing the data that can help you get a full employment picture.

Job density versus job count

Which states hire the most public relations managers? We wonder if that's a fair question since states come in all sizes, so instead let's start with the question of which states have the highest density of people working as public relations managers. You can choose to view the number of jobs per state if you prefer.

BLS vs ACS data

This map defaults to employment information from the Bureau of Labor Statistics (BLS), which provides job totals carefully compiled for accuracy and with a primary focus on how employers describe their workers. The BLS job totals do not count self-employed workers. We've also compiled totals using the Census Bureau's American Community Survey (ACS) which are based on how workers describe themselves. Sometimes ACS results are quite a bit different from the employer-based BLS data.

One important factor in the differences between ACS and BLS data is that the ACS numbers are for all public relations and fundraising managers, comprised of all specialities listed in the menu bar, and you can choose to view the BLS at the specialty or full career level.

Choose the metric to review
Jobs per 1000 working
Number of jobs
Use this data source
BLS for this specialty
Number of Public Relations Managers per 1,000 workers (BLS)
Select a state to see local area details
AKMEWIVTNHWAIDMTNDMNILMINYMAORUTWYSDIAINOHPANJCTRICANVCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
0.02.04.06.08.010.0
Salaries by state
Let's get a feel for where public relations managers earn the highest salaries. There are several choices for which data we consider and how we view that data, and each can lead to different conclusions, so please read on...
Median salary versus state ratio

We use two methods to compare salaries across states:

  • In-state comparisons: the ratio of median (middle) salaries for public relations and fundraising managers compared to the median salary for all people working in each state, or
  • Median salary: the unaltered median salaries for public relations and fundraising managers.

We hope the ratio allows perspective about how salaries may compare to the regional cost-of-living.

BLS vs ACS data

We have two sources for statewide salary information with important distinctions. The BLS data is created by surveying companies, missing individuals who are self-employed or work for smaller companies. The ACS data is compiled from multi-faceted household surveys and may reflect the inconsistencies that people may have in reporting information. The ACS salaries are for all public relations and fundraising managers, which combines the specialities from which you can choose at the top of the page.

Choose the metric to review
Location-adjusted median salary
Median salary
Use this data source
BLS for this specialty
Location-adjusted median salary for Public Relations Managers (BLS for this specialty)
The darkest shading corresponds to states in which public relations managers earn the highest salary when compared to other jobs in the state. We think this ratio might be a better indicator than the actual salary for your buying power as a state resident.
Select a state to see local area details
AKMEWIVTNHWAIDMTNDMNILMINYMAORUTWYSDIAINOHPANJCTRICANVCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
$0$50K$100K$150K
Compare to similar jobs

If this job interests you, then use the tabs and education selector to find other careers that might be a good fit for you.

How should the career similarity be computed?

There are a number of ways to measure the similarity of jobs, here are a few we provide:

  • Interests: Also known as a Holland Code - Are you a thinker? A helper? What fits your personality?
  • Environment: Are there hazards? Will you be comfortable? Will it be stressful?
  • Knowledge: What do you need to know the most about?
  • Physical Abilities: Do you need to especially strong or coordinated?