Announcers typically do the following:
Radio and television announcers present music or the news and comment on important current events. Announcers are expected to be up to date with current events or a specific field, such as politics or sports, so that they can comment on these issues during their programs. They may research and prepare information on current topics before appearing on air. In addition, announcers schedule guests on their shows and work with producers to develop other creative content.
Radio and television announcers also may be responsible for other aspects of television or radio broadcasting. They may operate studio equipment, sell commercial time to advertisers, or produce advertisements and other recorded material. At many radio stations, announcers do much of the work traditionally done by editors and broadcast technicians, such as broadcasting program schedules, commercials, and public service announcements.
Many radio and television announcers increasingly maintain a presence on social media sites. Establishing a presence allows them to promote their stations and better engage with their audiences, especially through listener feedback, music requests, or program contests. Announcers also make promotional appearances at charity functions or other community events.
Many radio stations now require DJs to update station websites with show schedules, interviews, or photos.
The following are examples of types of radio and television announcers:
Public address system announcers entertain audiences to enhance performances or they provide information. They may prepare their own scripts or improvise lines in their speeches.
The specific duties of public address system announcers vary greatly depending on where these announcers work. For example, an announcer for a sports team may have to present starting lineups (official lists of players who will participate in an event), read advertisements, and announce players as they enter and exit a game.
Train announcers are responsible for reading prepared scripts containing details and data related to train schedules and safety procedures. Their job is to provide information rather than entertainment.
The following are examples of types of public address system and other announcers:
Public address announcers typically need a high school diploma or equivalent. Radio and television announcers typically need a bachelor’s degree in communications, broadcasting, or journalism, but some jobs require only a high school diploma or equivalent.
College broadcasting programs offer courses, such as voice and diction, to help students improve their vocal qualities. In addition, these programs prepare students to work with the computer and audio equipment and software used at radio and television studios.