In this section, we want to give you a clear idea of what you can expect to earn in this career. We use two sources of data here: the Bureau of Labor Statistics (BLS), which asks employers to classify their workforce and to report salaries using the SOC-specialty level of reporting, and the American Community Survey (ACS), which asks people to classify their jobs using the broad classifications that ididio uses for career profiles, and to self-report their salaries. For some jobs, the differences in survey approaches between BLS and ACS can paint a very different end-picture. Whenever possible, we provide data from both sources.
The biggest take-away from the following two charts is the relationship between salary and experience that we can infer from age. Does this job seem to attract especially younger or older workers? Does it reward experience?
Take a minute a look at how much you might expect your salary to increase with each five years' experience, as well as how the numbers working in this career changes. We only provide this data when there are enough consistent ACS survey responses to allow a reasonable margin of error, so for some careers you will see gaps in our reporting of salary by age.
With 57% women, this occupation has a higher percentage of women than 72% of careers.
As we'll illustrate at the bottom of this section, the median (middle) salary for all full-time male workers in the US exceeds the full-time median salary for women by 20%, and the difference for advertising and promotions managers tops that, with the median salary for men 22% higher than the median salary for women. This chart shows you the salary range for most workers by gender.
Nationwide there are twenty careers for which men do not have a higher median (middle) salary than women. The chart below shows the salary inequity, the percentage by which the median men's salary is higher than the median women's salary, for most jobs. Advertising and promotions managers have one of the higher percentage increases for men's salary, with the increase for the men's median salary over the women's median salary in this job even higher than that for 65% of other jobs.
The representation of minority and foreign-born workers is quite different between careers, and the relative pay of those workers also varies significantly between careers. There is a smaller percentage of minority advertising and promotions managers than for 79% of other careers. As with minority workers, there is also a smaller percentage of foreign-born workers in this career than in most other careers.
For some careers, there is a pay disparity depending on race or origin, though this is not prevalent. We calculate standard errors for all of our calculations, and when the error is high we do not show results. Therefore, for some jobs will have omitted race/origin categories.
According to the Bureau of Labor Statistics (BLS), advertising and promotions managers typically hold a bachelor's degree.
Sometimes the typical education identified by the BLS differs a bit from the reality of the how much education current workers actually have. The donut shows the education level held by people currently working as advertising and promotions managers as reported in responses to the American Community Survey. Following, we investigate whether education level influences salary for advertising and promotions managers.
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for the success of digital advertisements and promotions. In addition, completing an internship while in school can be useful.
What level of education is truly needed for advertising and promotions managers? Below we see the distribution of advertising and promotions managers salaries based on the education attained. You may have noticed in the dashboard and elsewhere that BLS top-codes salaries. ACS also engages in a form of top-coding, but by looking at the broader field of advertising and promotions managers and using the ACS, we are able to see some of the higher salaries and can give a better idea of the range of salaries for this field. These comparisons are based on all survey responses by those who identified themselves as advertising and promotions managers, and are not intended as a statistical analysis of salary differences that would correct for non-educational factors that could contribute to high or low earnings.
This table shows the college majors held by people working as advertising and promotions managers. Select any degree to see detailed information. We are able to connect careers to degrees using the American Community Survey (ACS), and their degrees are defined a little differently from our programs, which are based on standard CIP classifications. Therefore, selecting some degrees will lead to a selection of CIP-level programs from which to choose.
If you see "**" before the name of a degree/program, that means this field is one that the Department of Education believes is preparatory for this career. However, you can see from this list that those recommendations are far from your only path to this job!
With the following "sankey" diagram, you can follow the top ten bachelor's degrees held by people working as advertising and promotions managers, and then, in turn, you can see the 10 occupations that hire the most of each degree's graduates. This visualization links fields of studies and careers, suggesting both similar careers and options for degrees. The full list of bachelor's degrees held by advertising and promotions managers given in the previous section reminds us that there are many paths to these careers beyond what we can summarize here.
What jobs will most advertising and promotions managers hold next year?
The data in this chart comes from person interviews for the Census Bureau's Current Population Survey. The survey interviews households eight times over a two-year period, allowing us a glimpse into how people move from job to job. You can see more details from the results of the survey in our last tab in this section, and you can read about our methodology in our source descriptions.
Here we see all of the jobs that at least 1% of advertising and promotions managers reported holding in their second year's survey. Is your future job on this list?
A lateral career transition is a move to a job with similar pay and responsibilities. A move to such a job can offer a change of pace without an increase in stress or a decrease in pay. The following table simply identifies all 10 jobs which were held by at least 1% of survey respondents before working as advertising and promotions managers as well as 1% of respondents after working as advertising and promotions managers. Select a row to investigate the job's full description and determine if it truly offers an opportunity for a lateral transition.
What do people typically do before and after they work as advertising and promotions managers? Here are the full lists of all jobs that at least 1% of advertising and promotions managers surveyed reported as holding a year earlier or later.
Advertising, promotions, and marketing managers typically do the following:
Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.
Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.
Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.
In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs.
Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.
Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.
Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.
Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.
For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she may assist in the development of that product or service and to create a marketing plan for it.
Can you see yourself in the ranks of advertising and promotions managers? Here are the skills and traits that could lead to success.
In 2018, the median (middle) salary for advertising and promotions managers was higher than 96% of all other jobs' middle salaries. This graphic shows how the salary distribution (adjusted for inflation) has changed for this job over recent years. The gray line, as a comparison, shows the median salary of all US workers.
Note: The salaries for advertising and promotions managers have been top-coded by the BLS; in 2018, all annual salaries larger than $208,000 are recorded as $208,000.
Currently, jobs for advertising and promotions managers are anticipated to grow by 6% over the next decade; 57% of jobs are projected to grow more.
The projected employment for advertising and promotions managers is the best guess created by talented economists and statisticians at the Bureau of Labor Statistics (BLS). However, as you look through several careers you'll notice that the projections are heavily influenced by past performance and may miss current trends. No one can tell the future, and as new information and better techniques are developed, actual counts and future projections may change. Here's a glimpse at the actual counts versus the projections over time.
Some careers tend to be centered in specific parts of the country. For example, most jobs in fashion are in New York or California. Let's see if your dream job is easy to find in your dream location! We have a few choices for viewing the data that can help you get a full employment picture.
Which states hire the most advertising and promotions managers? We wonder if that's a fair question since states come in all sizes, so instead let's start with the question of which states have the highest density of people working as advertising and promotions managers. You can choose to view the number of jobs per state if you prefer.
This map defaults to employment information from the Bureau of Labor Statistics (BLS), which provides job totals carefully compiled for accuracy and with a primary focus on how employers describe their workers. The BLS job totals do not count self-employed workers. We've also compiled totals using the Census Bureau's American Community Survey (ACS) which are based on how workers describe themselves. Sometimes ACS results are quite a bit different from the employer-based BLS data.
We use two methods to compare salaries across states:
We hope the ratio allows perspective about how salaries may compare to the regional cost-of-living.
We have two sources for statewide salary information with important distinctions. The BLS data is created by surveying companies, missing individuals who are self-employed or work for smaller companies. The ACS data is compiled from multi-faceted household surveys and may reflect the inconsistencies that people may have in reporting information.
If this job interests you, then use the dots below to find other jobs you might like. The dots closer to the top represent jobs that are like Advertising and promotions managers (shown with a blue star). Look for the dots to the right to find the best salaries! (We pulled salary data from BLS, and they give a top salary value of just over $200K to protect privacy, so our graph would go much higher if the salaries were not top coded.)
There are a number of ways to measure the similarity of jobs, here are a few we provide: