Advertising and promotions managers
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Overview
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
Predicted employment growth
Over the next decade, jobs for advertising and promotions managers are expected to grow by 6%, and should have about 3,400 job openings a year.
Safety from automation
Advertising and promotions managers are less likely to be automated than 81% of other careers.
Workforce size
Advertising and promotions managers, with 31,300 workers, form a smaller workforce than 63% of careers.
Education
About 80% of advertising and promotions managers have at least a bachelor's degree.
Education attained by advertising and promotions managers
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Context: workers with bachelor's degrees
More advertising and promotions managers have bachelor's degrees than 86% of other careeers.
Salaries
The median (middle) salary for advertising and promotions managers is higher than 96% of all other jobs' middle salaries. The graph shows inflation-adjusted salaries for most advertising and promotions managers.
This job's median $117KAll jobs' median $39K$104K$38K20142015201620172018$0$50K$100K$150K$200K$250K
Note: The salaries for advertising and promotions managers have been top-coded by the BLS; in 2018, all annual salaries larger than $208,000 are recorded as $208,000.
Context: Median Salary
Gender
Women account for 57% of advertising and promotions managers -- that's a larger percentage than 72% of other jobs.
Gender of advertising and promotions managers
Men
Women
Context: Salary inequity
For each career, we compared the median (middle) men's salary to the median women's salary. For advertising and promotions managers, the median men's salary was 22% more the median woman's salary.
Race/Origin
About 13% of advertising and promotions managers are minority, and 10% are foreign-born.
Race/origin of advertising and promotions managers
White
Black
Pacific Islander
Hispanic
Asian
American Indian
Multiracial
Other
Context: Foreign-born workers (10%)
Where are the most jobs?
We ranked the number of jobs in Advertising and Promotions Managers per thousand workers in each state, DC, and Puerto Rico. The darker the blue, the higher the job density.
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
Job benefits
Employer or union-sponsored pension plans are offered to 53% of advertising and promotions managers, and 67% have company-sponsored health insurance (15% have dependents enrolled in their employer's health plan).
Employer-provided health coverage for advertising and promotions managers
100% premiums covered
Partial premiums covered
Plan with no cost sharing
No health insurance
Top college degrees
Here are the top college degrees held by the 79% of people in this job who have at least a bachelor's degree. Some of degrees may link to multiple programs due to the way Census classifies college majors. Click on a program to learn more about career opportunities for people who major in that field.
The downside
Some jobs are more stressful than others, and some are just plain dangerous. The following list gives the percentages of advertising and promotions managers who report hazardous or difficult situations typically occurring at least once a week.
  • Time Pressure (88%)
  • Frequency of Conflict Situations (37%)
  • Responsible for Others' Health and Safety (33%)
SOURCES:24.0 O*NET
Salary and diversity
Salary overview
What do advertising and promotions managers earn?

In this section, we want to give you a clear idea of what you can expect to earn in this career. We use two sources of data here: the Bureau of Labor Statistics (BLS), which asks employers to classify their workforce and to report salaries using the SOC-specialty level of reporting, and the American Community Survey (ACS), which asks people to classify their jobs using the broad classifications that ididio uses for career profiles, and to self-report their salaries. For some jobs, the differences in survey approaches between BLS and ACS can paint a very different end-picture. Whenever possible, we provide data from both sources.

The BLS-compiled salary data is reported by companies for their employees. This data excludes self-employed workers. We first show the distribution of salaries for advertising and promotions managers, and then we show how the middle (median) salary for advertising and promotions managers compares to the BLS-computed median salaries of other careers.
Distribution: Salaries for advertising and promotions managers (BLS Salary Data)
$117K$0$50K$100K$150K$200K$250K
Context: Median salaries across careers (BLS Salary Data)
$117K$0$50K$100K$150K$200K$250K
Note: The salaries for advertising and promotions managers have been top-coded by the BLS; in 2018, all annual salaries larger than $208,000 are recorded as $208,000.
We compiled household data from the ACS to determine the salaries that people working at least 35 hours a week report themselves to earn. Unlike the BLS estimates, this data includes self-employed wages. We first show the full salary distribution for all advertising and promotions managers, and then we show how the median (middle) salary for advertising and promotions managers compares to the median ACS-reported salary of other careers.
Distribution: Salaries for advertising and promotions managers (ACS Salary Data)
$60K$0$50K$100K$150K$200K$250K
Context: Median salaries across careers (ACS Salary Data)
$60K$0$50K$100K$150K$200K$250K
Employers and salary
A look at employers and corresponding salaries
The donut shares the break-down of workers by employer type, and following we show the salary distributions for these workers based on those employer types. For some careers, the salaries can be vastly different between private, government, and self-employment. As with our salary overview, we view the both the BLS economists' salary profiles and the household-reported salaries from ACS to get a thorough understanding of where advertising and promotions managers work and for what salary. We have the great faith in the accuracy of economist-vetted BLS data; however, the BLS restrictions on which employers are surveyed skews the data a bit (read more in the sources), and the ACS responses provide different and useful categorizations of employers and salaries.
Employers of Advertising and promotions managers (ACS)
Private for-profit (84.3%)
Private not-for-profit (4.4%)
Local government (1.3%)
State government (1.4%)
Federal government (0.2%)
Self-employed incorporated (4.8%)
Self-employed not incorporated (3.7%)
Working without pay (0.0%)
Distribution: Salaries of advertising and promotions managers by type of employer (ACS data)
Following are the salary distributions by employer type calculated by aggregating individual household survey responses.
$60K$62K$58K$47K$0$50,000$100,000$150,000Self-employed incorporatedPrivate not-for-profitPrivate for-profitAll
Note: The salaries for advertising and promotions managers have been top-coded by the BLS; in 2018, all annual salaries larger than $208,000 are recorded as $208,000.
Distribution: Salaries of advertising and promotions managers by type of employer (BLS data)
Following are the salary distributions by employer type as reported by BLS based on large employer-focused surveys. We note that smaller employer categories are not included by BLS.
$117K$93K$118K$81K$0$50,000$100,000$150,000$200,000$250,000State governmentLocal governmentPrivateAll
Note: The salaries for advertising and promotions managers have been top-coded by the BLS; in 2018, all annual salaries larger than $208,000 are recorded as $208,000.
Age and career advancement
Salary growth for advertising and promotions managers

The biggest take-away from the following two charts is the relationship between salary and experience that we can infer from age. Does this job seem to attract especially younger or older workers? Does it reward experience?

Take a minute a look at how much you might expect your salary to increase with each five years' experience, as well as how the numbers working in this career changes. We only provide this data when there are enough consistent ACS survey responses to allow a reasonable margin of error, so for some careers you will see gaps in our reporting of salary by age.

$66K$68K$53K$82K$72K$63K$79K$38K$62K$0$50K$100K$150K$200KSalary distribution20-2425-2930-3435-3940-4445-4950-5455-5960-64
02K4K6K8K10KNumber employed20-2425-2930-3435-3940-4445-4950-5455-5960-64

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Gender and Equity
Advertising and promotions managers and gender

With 57% women, this occupation has a higher percentage of women than 72% of careers.

Context: Women in the workforce
57%0%20%40%60%80%100%
Gender of Advertising and promotions managers
Men (43%)
Women (57%)
Distribution: Salaries by gender

As we'll illustrate at the bottom of this section, the median (middle) salary for all full-time male workers in the US exceeds the full-time median salary for women by 20%, and the difference for advertising and promotions managers tops that, with the median salary for men 22% higher than the median salary for women. This chart shows you the salary range for most workers by gender.

$56K$68K$0$50K$100K$150KWomenMen
Context: Salary Inequity

Nationwide there are twenty careers for which men do not have a higher median (middle) salary than women. The chart below shows the salary inequity, the percentage by which the median men's salary is higher than the median women's salary, for most jobs. Advertising and promotions managers have one of the higher percentage increases for men's salary, with the increase for the men's median salary over the women's median salary in this job even higher than that for 65% of other jobs.

22%0%20%40%60%80%100%

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Race/Origin
Race and origin of advertising and promotions managers

The representation of minority and foreign-born workers is quite different between careers, and the relative pay of those workers also varies significantly between careers. There is a smaller percentage of minority advertising and promotions managers than for 79% of other careers. As with minority workers, there is also a smaller percentage of foreign-born workers in this career than in most other careers.

Race/origin of advertising and promotions managers
White (86% )
Asian (6% )
Black (4% )
Multiracial (3% )
Other (1% )
American Indian (1% )
Hispanic (0% )
Pacific Islander (0% )
Context: Representation of minorities in the workforce
13%0%20%40%60%80%100%
Context: Representation of foreign-born workers
10%0%20%40%60%80%100%
Distribution: Salaries for advertising and promotions managers by race/origin

For some careers, there is a pay disparity depending on race or origin, though this is not prevalent. We calculate standard errors for all of our calculations, and when the error is high we do not show results. Therefore, for some jobs will have omitted race/origin categories.

$60K$69K$0$50K$100K$150KWhiteAsian
Distribution: Salaries for advertising and promotions managers by nativity
$58K$60K$0$50K$100K$150KAll foreign-bornAll native citizens

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Pathways to this career
Education requirements and salary
Education attained by advertising and promotions managers

According to the Bureau of Labor Statistics (BLS), advertising and promotions managers typically hold a bachelor's degree.

Sometimes the typical education identified by the BLS differs a bit from the reality of the how much education current workers actually have. The donut shows the education level held by people currently working as advertising and promotions managers as reported in responses to the American Community Survey. Following, we investigate whether education level influences salary for advertising and promotions managers.

Education attained by advertising and promotions managers
None
High School
Some College
Associate's Degree
Bachelor's Degree
Master's Degree
Professional Deg/Doct
Doctorate
Details: Education and training recommended for advertising and promotions managers

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for the success of digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Distribution: Salary by education level

What level of education is truly needed for advertising and promotions managers? Below we see the distribution of advertising and promotions managers salaries based on the education attained. You may have noticed in the dashboard and elsewhere that BLS top-codes salaries. ACS also engages in a form of top-coding, but by looking at the broader field of advertising and promotions managers and using the ACS, we are able to see some of the higher salaries and can give a better idea of the range of salaries for this field. These comparisons are based on all survey responses by those who identified themselves as advertising and promotions managers, and are not intended as a statistical analysis of salary differences that would correct for non-educational factors that could contribute to high or low earnings.

$46K$51K$52K$61K$84K$0$50K$100K$150K$200KHigh School (4%)Some College (11%)Associate's Degree (5%)Bachelor's Degree (66%)Master's Degree (12%)
Bachelor's degree pathways
College majors held by advertising and promotions managers

This table shows the college majors held by people working as advertising and promotions managers. Select any degree to see detailed information. We are able to connect careers to degrees using the American Community Survey (ACS), and their degrees are defined a little differently from our programs, which are based on standard CIP classifications. Therefore, selecting some degrees will lead to a selection of CIP-level programs from which to choose.

If you see "**" before the name of a degree/program, that means this field is one that the Department of Education believes is preparatory for this career. However, you can see from this list that those recommendations are far from your only path to this job!

Degree
Select any title to learn more about that degree
Percentage of Advertising and promotions managers with this degree
Salary for all majors
Salary distribution (across jobs). Showing 0-$200,000.
Median
Middle 50%
Middle 80%
Education
Final education level of all people with this major
Bachelor's Degree
Master's Degree
Doctorate
Gender
Gender of people this bachelor's degree
Men
Women
13.9%
$0$200K$56K
11.0%
$0$200K$60K
5.8%
$0$200K$57K
4.8%
$0$200K$63K
3.8%
$0$200K$51K
2.5%
$0$200K$53K
1.8%
$0$200K$73K
1.7%
$0$200K$60K
1.3%
$0$200K$51K
1.3%
$0$200K$72K
1.0%
$0$200K$63K
0.9%
$0$200K$47K
The link between degrees and careers
The link between degrees and careers

With the following "sankey" diagram, you can follow the top ten bachelor's degrees held by people working as advertising and promotions managers, and then, in turn, you can see the 10 occupations that hire the most of each degree's graduates. This visualization links fields of studies and careers, suggesting both similar careers and options for degrees. The full list of bachelor's degrees held by advertising and promotions managers given in the previous section reminds us that there are many paths to these careers beyond what we can summarize here.

This job
Top 10 majors
Each major's top ten jobs
Managers (specialized areas)Marketing and sales managersElementary and middle school teachersWholesale and manufacturing sales representativesCustomer service representativesHuman resources workersSecretaries and administrative assistantsFirst-line supervisors of retail sales workersLawyers, judges, and magistratesRetail salespersonsMarket research analysts and marketing specialistsFirst-line supervisors of non-retail sales workersService sales representativesChief executives and legislatorsPublic Relations SpecialistsNews analysts, reporters and correspondentsEditorsWriters and authorsProducers and directorsAccountants and auditorsFinancial managersPostsecondary teachersSecondary school teachersEducation administratorsDesignersTelevision, video, and motion picture camera operators and editorsManagement analystsArtists and related workersWeb developersCommunicationsMarketingAdvertising and PublicRelationsJournalismBusiness Management andAdministrationGeneral BusinessEnglish Language andLiteratureMass MediaPolitical Science andGovernmentCommercial Art andGraphic DesignAll other degrees
Switching Careers
Most common new jobs
The most common next careers for advertising and promotions managers

What jobs will most advertising and promotions managers hold next year?

The data in this chart comes from person interviews for the Census Bureau's Current Population Survey. The survey interviews households eight times over a two-year period, allowing us a glimpse into how people move from job to job. You can see more details from the results of the survey in our last tab in this section, and you can read about our methodology in our source descriptions.

Here we see all of the jobs that at least 1% of advertising and promotions managers reported holding in their second year's survey. Is your future job on this list?

Advertising and promotions managersManagers (specialized areas)Marketing and sales managersAdvertising sales agentsWeb developersMarket research analysts and marketing specialistsPublic Relations SpecialistsDesignersSales workersChildcare workersWholesale and manufacturing sales representativesFinancial managersCorrespondence clerks and order clerksAccountants and auditorsCashiersStock clerks and order fillersOffice and administrative support workersWelding, soldering, and brazing workersClergyManagement analystsCustomer service representativesIndustrial production managersSecondary school teachersProduction workersFirst-line supervisors of personal service workersGeneral office clerksFood service managersFirst-line supervisors of non-retail sales workersChief executives and legislators
Lateral career moves
Lateral job transitions for advertising and promotions managers

A lateral career transition is a move to a job with similar pay and responsibilities. A move to such a job can offer a change of pace without an increase in stress or a decrease in pay. The following table simply identifies all 10 jobs which were held by at least 1% of survey respondents before working as advertising and promotions managers as well as 1% of respondents after working as advertising and promotions managers. Select a row to investigate the job's full description and determine if it truly offers an opportunity for a lateral transition.

Lateral-move careers for advertising and promotions managers
Annual openings
How many openings are expected each year?
Salary
Salary distribution for people in this occupation. Range is 0-$200,000.
Median
Middle 50%
Middle 80%
Education
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Gender
Men
Women
Cashiers
659,300
$0$200K$20K
Customer service representatives
373,800
$0$200K$32K
Accountants and auditors
143,000
$0$200K$60K
Managers (specialized areas)
84,000
$0$200K$72K
Market research analysts and marketing specialists
78,300
$0$200K$63K
Designers
61,700
$0$200K$51K
Marketing and sales managers
57,800
$0$200K$74K
Welding, soldering, and brazing workers
51,000
$0$200K$39K
Public Relations Specialists
28,900
$0$200K$60K
Advertising sales agents
18,000
$0$200K$53K
Full prior and next career listings
Prior and next careers for advertising and promotions managers: full listings

What do people typically do before and after they work as advertising and promotions managers? Here are the full lists of all jobs that at least 1% of advertising and promotions managers surveyed reported as holding a year earlier or later.

Choose which type of transition to view
Prior jobs
Next jobs
Prior careers for advertising and promotions managers
Annual openings
How many openings are expected each year?
Salary
Salary distribution for people in this occupation. Range is 0-$200,000.
Median
Middle 50%
Middle 80%
Education
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Gender
Men
Women
Percentage Transitioning
What percentage worked in this job the previous year?
Retail salespersons
676,200
$0$200K$31K
1.3%
Cashiers
659,300
$0$200K$20K
1.4%
Customer service representatives
373,800
$0$200K$32K
6.8%
First-line supervisors of retail sales workers
171,800
$0$200K$39K
1.3%
Accountants and auditors
143,000
$0$200K$60K
1.3%
Service sales representatives
131,900
$0$200K$57K
3.2%
Applications and systems software developers
118,900
$0$200K$96K
1.9%
Managers (specialized areas)
84,000
$0$200K$72K
10.3%
Market research analysts and marketing specialists
78,300
$0$200K$63K
9.4%
Preschool and kindergarten teachers
70,500
$0$200K$25K
1.1%
Designers
61,700
$0$200K$51K
1.2%
Marketing and sales managers
57,800
$0$200K$74K
4.0%
Welding, soldering, and brazing workers
51,000
$0$200K$39K
1.4%
Credit counselors and loan officers
34,300
$0$200K$54K
1.2%
Computer and information systems managers
32,500
$0$200K$99K
1.2%
Public Relations Specialists
28,900
$0$200K$60K
2.3%
Artists and related workers
23,300
$0$200K$42K
2.7%
Advertising sales agents
18,000
$0$200K$53K
7.3%
Writers and authors
14,600
$0$200K$53K
2.1%
Media and communication workers (specialized areas)
11,600
$0$200K$40K
1.0%
Read about advertising and promotions managers
Responsibilities and activities
Responsibilities and activities

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers
  • Meet with clients to provide marketing or related advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs.

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she may assist in the development of that product or service and to create a marketing plan for it.

Personality and skills
Personality and skills

Can you see yourself in the ranks of advertising and promotions managers? Here are the skills and traits that could lead to success.

Analytical skills
Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills
Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity
Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills
Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills
Managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills
Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Trends in employment
Salary trends
Distribution and trends: Salaries for advertising and promotions managers
Choose actual dollars or inflation-adjusted dollars to view
Adjusted for inflation
Historic dollars

In 2018, the median (middle) salary for advertising and promotions managers was higher than 96% of all other jobs' middle salaries. This graphic shows how the salary distribution (adjusted for inflation) has changed for this job over recent years. The gray line, as a comparison, shows the median salary of all US workers.

This job's median $117KAll jobs' median $39K$84K$38K200420052006200720082009201020112012201320142015201620172018$0$50K$100K$150K$200K$250K

Note: The salaries for advertising and promotions managers have been top-coded by the BLS; in 2018, all annual salaries larger than $208,000 are recorded as $208,000.

Projected versus actual employment
Exploring actual employment trends versus projected trends

Currently, jobs for advertising and promotions managers are anticipated to grow by 6% over the next decade; 57% of jobs are projected to grow more.

The projected employment for advertising and promotions managers is the best guess created by talented economists and statisticians at the Bureau of Labor Statistics (BLS). However, as you look through several careers you'll notice that the projections are heavily influenced by past performance and may miss current trends. No one can tell the future, and as new information and better techniques are developed, actual counts and future projections may change. Here's a glimpse at the actual counts versus the projections over time.

2000201020202030050,000100,000150,000
Employment counts
Actual measured employment
BLS 10-year predictions
Variation by state
Employment
State-by-state employment numbers

Some careers tend to be centered in specific parts of the country. For example, most jobs in fashion are in New York or California. Let's see if your dream job is easy to find in your dream location! We have a few choices for viewing the data that can help you get a full employment picture.

Job density versus job count

Which states hire the most advertising and promotions managers? We wonder if that's a fair question since states come in all sizes, so instead let's start with the question of which states have the highest density of people working as advertising and promotions managers. You can choose to view the number of jobs per state if you prefer.

BLS vs ACS data

This map defaults to employment information from the Bureau of Labor Statistics (BLS), which provides job totals carefully compiled for accuracy and with a primary focus on how employers describe their workers. The BLS job totals do not count self-employed workers. We've also compiled totals using the Census Bureau's American Community Survey (ACS) which are based on how workers describe themselves. Sometimes ACS results are quite a bit different from the employer-based BLS data.

Choose the metric to review
Jobs per 1000 working
Number of jobs
Use this data source
BLS
Number of Advertising and Promotions Managers per 1,000 workers (BLS)
Select a state to see local area details
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
0.00.20.40.60.8
Salary
Salaries by state
Let's get a feel for where advertising and promotions managers earn the highest salaries. There are several choices for which data we consider and how we view that data, and each can lead to different conclusions, so please read on...
Median salary versus state ratio

We use two methods to compare salaries across states:

  • In-state comparisons: the ratio of median (middle) salaries for advertising and promotions managers compared to the median salary for all people working in each state, or
  • Median salary: the unaltered median salaries for advertising and promotions managers.

We hope the ratio allows perspective about how salaries may compare to the regional cost-of-living.

BLS vs ACS data

We have two sources for statewide salary information with important distinctions. The BLS data is created by surveying companies, missing individuals who are self-employed or work for smaller companies. The ACS data is compiled from multi-faceted household surveys and may reflect the inconsistencies that people may have in reporting information.

Choose the metric to review
In-state comparisions
Median salary
Use this data source
BLS
Median salary ratio: Advertising and Promotions Managers to all workers (BLS)
The darkest shading corresponds to states in which advertising and promotions managers earn the highest salary when compared to other jobs in the state. We think this ratio might be a better indicator than the actual salary for your buying power as a state resident.
Select a state to see local area details
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
0.01.02.03.04.0
Compare to similar jobs

If this job interests you, then use the dots below to find other jobs you might like. The dots closer to the top represent jobs that are like Advertising and promotions managers (shown with a blue star). Look for the dots to the right to find the best salaries! (We pulled salary data from BLS, and they give a top salary value of just over $200K to protect privacy, so our graph would go much higher if the salaries were not top coded.)

How should the career similarity be computed

There are a number of ways to measure the similarity of jobs, here are a few we provide:

  • Interests: Also known as a Holland Code - Are you a thinker? A helper? What fits your personality?
  • Environment: Are there hazards? Will you be comfortable? Will it be stressful?
  • Knowledge: What do you need to know the most about?
  • Physical Abilities: Do you need to especially strong or coordinated?
Choose the similarity measure to compare careers
Interests
Environment
Knowledge
Physical Abilities
Jobs that are similar by Interests and Salary (All education levels)
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