Marketing Managers
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Overview
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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Titles for this career often contain these words
MarketingManagerDirectorSpecialistSalesBusinessDevelopmentTradeMarketPlannerPricingProductSupervisorCommercialFashionCoordinatorMarketerExecutiveAdministratorOfficerMediaMembershipAccountBrandBridalConsultantDeveloperChannelLinesCommunityRelationsDigitalHeadInternationalInternetAnalysisResearchAgentAssistantCommunicationsAnalystLinePLMVicePresidentSportsStrategicStrategistSustainableProductsVPWorldMaritimeDivision
Education
About 76% of marketing managers have at least a bachelor's degree.
Education attained by marketing managers
None
High School
Some College
Associate's/Cert.
Bachelor's Degree
Master's Degree
Professional Degree
Doctorate
Context: workers with bachelor's degrees
More marketing managers have bachelor's degrees than 83% of other careeers.
Employment
Workforce size
Marketing managers, with 259,200 workers, form a larger workforce than 81% of careers.
Predicted employment growth
Over the next decade, jobs for marketing managers are expected to grow by 8%, and should have about 26,000 job openings a year.
Safety from automation
Marketing managers are less likely to be automated than 90% of other careers.
Salaries
Context: Median Salary
How do salaries for marketing managers compare to other jobs' salaries?
Distribution: What salary can you expect?
See what most marketing managers earn.
$137K$0$50K$100K$150K$200K$250K
Note: The salaries for marketing managers have been top-coded by the BLS; in 2019, all annual salaries larger than $208,000 are recorded as $208,000.
Gender
Women account for 58% of marketing managers -- that's a larger percentage than 71% of other jobs.
Gender of marketing managers
Men
Women
Context: Salary inequity
For each career, we compared the median (middle) men's salary to the median women's salary. For marketing managers, the median men's salary was 30% more the median woman's salary.
Race/Origin
About 15% of marketing managers are minority, and 12% are foreign-born.
Race/origin of marketing managers
White
Black
Pacific Islander
Hispanic
Asian
American Indian
Multiracial
Other
Context: Foreign-born workers (12%)
Where are the most jobs?
We ranked the number of jobs in Marketing Managers per thousand workers in each state, DC, and Puerto Rico. Blue indicates low density, with lighter shades moving to yellow indicating higher numbers working in this profession.
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Benefits
How do benefits for this career compare to other jobs?
Context: Employer offers health insurance
Context: Employer offers a pension plan
Context: workers are union members
Worker concerns
Some jobs are more stressful than others, and some are just plain dangerous. The following list gives the percentages of marketing managers who report hazardous or difficult situations typically occurring at least once a week.
  • Time Pressure (88%)
  • Consequence of Error (41%)
  • Frequency of Conflict Situations (36%)
SOURCES:
Salary and diversity
What do marketing managers earn?
The Bureau of Labor Statistics (BLS) provides company-reported job titles and corresonding salaries. This data excludes self-employed workers.
Distribution: Salaries for marketing managers (BLS Salary Data)
$137K$0$50K$100K$150K$200K$250K
Context: Median salaries across careers (BLS Salary Data)
$137K$0$50K$100K$150K$200K$250K
Note: The salaries for marketing managers have been top-coded by the BLS; in 2019, all annual salaries larger than $208,000 are recorded as $208,000.
The American Community Survey (ACS) asks individuals to report their occupation and salary, and as such includes self-employed workers.
Distribution: Salaries for marketing managers (ACS Salary Data)
$74K$0$50K$100K$150K$200K$250K
Context: Median salaries across careers (ACS Salary Data)
$74K$0$50K$100K$150K$200K$250K
Marketing and sales managers: Inflation-adjusted salary trend
This job's median $78KAll jobs' median $45K$87K$44K070809101112131415161718$0$50K$100K$150K$200K
A look at employers and corresponding salaries
The donut shares the break-down of workers by employer type, giving us a picture of what employers most typically hire marketing managers.
Employers of Marketing Managers (ACS)
Private for-profit (87.8%)
Private not-for-profit (6.3%)
Local government (0.6%)
State government (0.9%)
Federal government (0.3%)
Self-employed incorporated (2.1%)
Self-employed not incorporated (1.8%)
Working without pay (0.0%)
Distribution: Salaries of marketing managers by type of employer (ACS data)
Following are the salary distributions by employer type calculated by aggregating individual household survey responses.
$74K$78K$62K$63K$62K$48K$58K$80K$0$50,000$100,000$150,000$200,000Self-employed not incorporatedSelf-employed incorporatedFederal governmentState governmentLocal governmentPrivate not-for-profitPrivate for-profitAll
Note: The salaries for marketing managers have been top-coded by the BLS; in 2019, all annual salaries larger than $208,000 are recorded as $208,000.
Distribution: Salaries of marketing managers by type of employer (BLS data)
Following are the salary distributions by employer type as reported by BLS based on large employer-focused surveys. We note that smaller employer categories are not included by BLS.
$137K$0$50,000$100,000$150,000$200,000$250,000All
Note: The salaries for marketing managers have been top-coded by the BLS; in 2019, all annual salaries larger than $208,000 are recorded as $208,000.

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

Salary growth for marketing managers

Is this a job that rewards experience, or is this job most likely a part of a career ladder? The higher a job's experience quotient, the more experience is rewarded with pay increases. Jobs in the green range have the best rewards with experience.

Take a minute to look at how much you might expect your salary to increase with each five years' experience, as well as how the numbers working at each age change. Does this seem to be a job for the young or the old, or could it be a career offering steady salary growth for many years?

Salary distribution
$70K$89K$91K$94K$84K$37K$52K$90K$90K$0$50K$100K$150K$200K20-2425-2930-3435-3940-4445-4950-5455-5960-64
Number employed
020K40K60K80K20-2425-2930-3435-3940-4445-4950-5455-5960-64

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

Marketing managers and gender

With 58% women, this occupation has a higher percentage of women than 71% of careers.

Context: Women in the workforce
58%0%20%40%60%80%100%
Gender of Marketing managers
Men (42%)
Women (58%)
Distribution: Salaries by gender

The median (middle) salary for all full-time male workers in the US exceeds the full-time median salary for women by 19%, and the difference for marketing managers tops that, with the median salary for men 30% higher than the median salary for women.

$67K$87K$0$50K$100K$150K$200KWomenMen
Context: Salary Inequity

The chart below shows the salary inequity, the percentage by which the median men's salary is higher than the median women's salary for all but about 20 jobs in which women typically earn more than men. Marketing managers have one of the more significant inequity issues, with the increase in men's median salary over women's median salary even higher than that for 80% of other jobs.

30%0%20%40%60%80%100%

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

Race and origin of marketing managers

Here we check out the diversity of origin in this career. There is a smaller percentage of minority marketing managers than for 75% of other careers. As with minority workers, there is also a smaller percentage of foreign-born workers in this career than in most other careers.

Race/origin of marketing managers
White (84% )
Asian (7% )
Black (5% )
Multiracial (2% )
Other (1% )
Hispanic (0% )
American Indian (0% )
Pacific Islander (0% )
Context: Representation of minorities in the workforce
15%0%20%40%60%80%100%
Context: Representation of foreign-born workers
12%0%20%40%60%80%100%
Distribution: Salaries for marketing managers by race/origin

For some careers, there is a pay disparity depending on race or origin, though this is not prevalent. We calculate standard errors for all of our calculations, and when the error is high we do not show results. Therefore, for some jobs will have omitted race/origin categories.

$52K$55K$62K$64K$65K$75K$84K$0$50K$100K$150K$200KAmerican IndianOtherHispanicBlackMultiracialWhiteAsian
Distribution: Salaries for marketing managers by nativity
$74K$82K$0$50K$100K$150K$200KAll native citizensAll foreign-born

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

Marketing managers and Part-time/Full-time employment

We've found that somes jobs hava a huge number of part-time workers, and that typically most who are working part-time are doing so because they cannot find full-time work or the job they have cannot provide full-time hours. With 7% part-time workers, this occupation has a lower percentage of part-time workers than 67% of careers.

Context: Part-time workers in the workforce
7%0%20%40%60%80%100%
Why workers are part-time
Full-Time is less than 35 hours a week
Retired/Social Security limit on earnings
Could not find full-time work
Seasonal work
Slack work/business conditions
School/training
Health/medical limitations
Child care problems
Other family/personal obligations
Other reasons
Distribution: Salaries by part-time/full-time status

The salary distributions for full-time and part-time marketing managers is shown following.

$20K$74K$0$50K$100K$150KPart-time workersFull-time workers
Pathways to this career
Education attained by marketing managers

According to the Bureau of Labor Statistics (BLS), marketing managers typically hold a bachelor's degree.

Sometimes the typical education identified by the BLS differs a bit from the reality of the how much education current workers actually have. The donut shows the education level held by people currently working as marketing managers as reported in responses to the American Community Survey.

Details: Education and training recommended for marketing managers

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for the success of digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Education attained by marketing managers
None
High School
Some College
Associate's/Cert.
Bachelor's Degree
Master's Degree
Professional Degree
Doctorate
Distribution: Salary by education level

What level of education is truly needed for marketing managers? Below we see the distribution of marketing managers salaries based on the education attained. You may have noticed in the dashboard and elsewhere that BLS top-codes salaries. ACS also engages in a form of top-coding, but by looking at the broader field of marketing managers and using the ACS, we are able to see some of the higher salaries and can give a better idea of the range of salaries for this field.

$43K$56K$63K$59K$74K$100K$88K$110K$0$50K$100K$150K$200KNone (1%)High School (4%)Some College (13%)Associate's/Cert. (6%)Bachelor's Degree (52%)Master's Degree (22%)Professional Degree (1%)Doctorate (1%)

We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.

College majors held by marketing managers

This table shows the college majors held by people working as marketing managers.

If you see "**" before the name of a degree/program, that means this field is one that the Department of Education believes is preparatory for this career. However, you can see from this list that those recommendations are far from your only path to this job!

Percentage of Marketing managers with this degree
Salary for all majors
Salary distribution (across jobs). Showing 0-$200,000.
Median
Middle 50%
Middle 80%
Education
Final education level of all people with this major
Bachelor's Degree
Master's Degree
Doctorate/Professional
Gender
Gender of people this bachelor's degree
Men
Women
The link between degrees and careers

With the following sankey diagram, you can follow the top ten bachelor's degrees held by people working as marketing managers, and then, in turn, you can see the 10 occupations that hire the most of each degree's graduates. We hope this provides ideas for similar jobs and similar fields of study.

Wholesale and Manufacturi...Specialized ManagersMarketing ManagersFirst-Line Supervisors of...Sales ManagersMarket Research Analysts ...Retail SalespersonsCustomer Service Represen...Sales Representatives of ...First-Line Supervisors of...Accountants and AuditorsFinancial ManagersChief executives and legi...Labor Relations Specialis...Elementary and Middle Sch...Secretaries and Administr...Lawyers, and judges, magi...Postsecondary TeachersSecondary School TeachersEducation and childcare a...EditorsWriters and AuthorsSpecialized Social Worker...Educational, Guidance, an...Specialized PsychologistsRegistered NursesNews Analysts, Reporters,...Public Relations Speciali...Producers and DirectorsManagement AnalystsPersonal Financial Adviso...Financial and Investment ...Paralegals and Legal Assi...Securities, Commodities, ...Loan OfficersMarketingBusiness Management andAdministrationCommunicationsGeneral BusinessEnglish Language andLiteraturePsychologyJournalismEconomicsPolitical Science andGovernmentFinanceAll other degreesThis jobTop 10 majorsEach major's top ten jobs
What college major is your best entry?

About 76% of people working as marketing managers have at least a bachelor's degree. Each dot represents a college major leading to these jobs, with the dots to the right representing the majors sending the most of their grads into this career. The dots at the top are the majors who earn the most working in this career.

Darker colors have a larger percentage with graduate degreesOverall median salary0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%Percentage with this major$40,000$60,000$80,000$100,000$120,000$140,000$160,000Median salary with this major
Switching Careers
The most common next careers for marketing managers

What jobs will most marketing managers hold next year?

The data in this chart comes from person interviews for the Census Bureau's Current Population Survey. The survey interviews households eight times over a two-year period, allowing us a glimpse into how people move from job to job. You can see more details from the results of the survey in our last tab in this section, and you can read about our methodology in our source descriptions.

Here we see all of the jobs that at least 1% of marketing managers reported holding in their second year's survey. Is your future job on this list?

Marketing and sales managersWholesale and Manufacturing Sales RepresentativesFirst-Line Supervisors of Non-Retail Sales WorkersFirst-Line Supervisors of Retail Sales WorkersChief executives and legislatorsGeneral and Operations ManagersRetail SalespersonsSales Representatives of ServicesCustomer Service RepresentativesAdvertising Sales Agents
Lateral job transitions for marketing managers

A lateral career transition is a move to a job with similar pay and responsibilities. A move to such a job can offer a change of pace without an increase in stress or a decrease in pay. The following table simply identifies all 10 jobs which were held by at least 1% of survey respondents before working as marketing managers as well as 1% of respondents after working as marketing managers. Select a row to investigate the job's full description and determine if it truly offers an opportunity for a lateral transition.

Prior and next careers for marketing managers: full listings

What do people typically do before and after they work as marketing managers? Here are the full lists of all jobs that at least 1% of marketing managers surveyed reported as holding a year earlier or later.

Choose which type of transition to view
Prior jobs
Next jobs
Variation by state
State-by-state employment numbers

Some careers tend to be centered in specific parts of the country. For example, most jobs in fashion are in New York or California. Let's see if your dream job is easy to find in your dream location! We have a few choices for viewing the data that can help you get a full employment picture.

Job density versus job count

Which states hire the most marketing managers? We wonder if that's a fair question since states come in all sizes, so instead let's start with the question of which states have the highest density of people working as marketing managers. You can choose to view the number of jobs per state if you prefer.

BLS vs ACS data

This map defaults to employment information from the Bureau of Labor Statistics (BLS), which provides job totals carefully compiled for accuracy and with a primary focus on how employers describe their workers. The BLS job totals do not count self-employed workers. We've also compiled totals using the Census Bureau's American Community Survey (ACS) which are based on how workers describe themselves. Sometimes ACS results are quite a bit different from the employer-based BLS data.

Choose the metric to review
Jobs per 1000 working
Number of jobs
Use this data source
BLS
Number of Marketing Managers per 1,000 workers (BLS)
Select a state to see local area details
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0.01.02.03.04.05.0
Salaries by state
Let's get a feel for where marketing managers earn the highest salaries. There are several choices for which data we consider and how we view that data, and each can lead to different conclusions, so please read on...
Median salary versus state ratio

We use two methods to compare salaries across states:

  • In-state comparisons: the ratio of median (middle) salaries for marketing managers compared to the median salary for all people working in each state, or
  • Median salary: the unaltered median salaries for marketing managers.

We hope the ratio allows perspective about how salaries may compare to the regional cost-of-living.

BLS vs ACS data

We have two sources for statewide salary information with important distinctions. The BLS data is created by surveying companies, missing individuals who are self-employed or work for smaller companies. The ACS data is compiled from multi-faceted household surveys and may reflect the inconsistencies that people may have in reporting information.

Choose the metric to review
Location-adjusted median salary
Median salary
Use this data source
BLS
Location-adjusted median salary for Marketing Managers (BLS)
The darkest shading corresponds to states in which marketing managers earn the highest salary when compared to other jobs in the state. We think this ratio might be a better indicator than the actual salary for your buying power as a state resident.
Select a state to see local area details
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$0$50K$100K$150K$200K
Compare to similar jobs

If this job interests you, then use the tabs and education selector to find other careers that might be a good fit for you.

How should the career similarity be computed?

There are a number of ways to measure the similarity of jobs, here are a few we provide:

  • Interests: Also known as a Holland Code - Are you a thinker? A helper? What fits your personality?
  • Environment: Are there hazards? Will you be comfortable? Will it be stressful?
  • Knowledge: What do you need to know the most about?
  • Physical Abilities: Do you need to especially strong or coordinated?