Market research analysts and marketing specialists
Sign In
Overview
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Predicted employment growth
Over the next decade, jobs for market research analysts and marketing specialists are expected to grow by 23%, and should have about 78,300 job openings a year.
Safety from automation
The likelihood of autmoation for ${title} is near the middle of all careers' likelihoods.
Workforce size
Market research analysts and marketing specialists, with 595,400 workers, form a larger workforce than 93% of careers.
Education
About 82% of market research analysts and marketing specialists have at least a bachelor's degree.
Education attained by market research analysts and marketing specialists
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Context: workers with bachelor's degrees
More market research analysts and marketing specialists have bachelor's degrees than 88% of other careeers.
Salaries
The median (middle) salary for market research analysts and marketing specialists is higher than 72% of all other jobs' middle salaries. The graph shows inflation-adjusted salaries for most market research analysts and marketing specialists.
This job's median $63KAll jobs' median $39K$66K$38K20142015201620172018$0$50K$100K$150K
Context: Median Salary
Gender
Women account for 56% of market research analysts and marketing specialists -- that's a larger percentage than 72% of other jobs.
Gender of market research analysts and marketing specialists
Men
Women
Context: Salary inequity
For each career, we compared the median (middle) men's salary to the median women's salary. For market research analysts and marketing specialists, the median men's salary was 23% more the median woman's salary.
Race/Origin
About 18% of market research analysts and marketing specialists are minority, and 13% are foreign-born.
Race/origin of market research analysts and marketing specialists
White
Black
Pacific Islander
Hispanic
Asian
American Indian
Multiracial
Other
Context: Foreign-born workers (13%)
Where are the most jobs?
We ranked the number of jobs in Market Research Analysts and Marketing Specialists per thousand workers in each state, DC, and Puerto Rico. The darker the blue, the higher the job density.
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
Job benefits
Employer or union-sponsored pension plans are offered to 52% of market research analysts and marketing specialists, and 61% have company-sponsored health insurance (22% have dependents enrolled in their employer's health plan).
Employer-provided health coverage for market research analysts and marketing specialists
100% premiums covered
Partial premiums covered
Plan with no cost sharing
No health insurance
Top college degrees
Here are the top college degrees held by the 81% of people in this job who have at least a bachelor's degree. Some of degrees may link to multiple programs due to the way Census classifies college majors. Click on a program to learn more about career opportunities for people who major in that field.
The downside
Some jobs are more stressful than others, and some are just plain dangerous. The following list gives the percentages of market research analysts and marketing specialists who report hazardous or difficult situations typically occurring at least once a week.
  • Time Pressure (73%)
SOURCES:24.0 O*NET
Salary and diversity
Salary overview
What do market research analysts and marketing specialists earn?

In this section, we want to give you a clear idea of what you can expect to earn in this career. We use two sources of data here: the Bureau of Labor Statistics (BLS), which asks employers to classify their workforce and to report salaries using the SOC-specialty level of reporting, and the American Community Survey (ACS), which asks people to classify their jobs using the broad classifications that ididio uses for career profiles, and to self-report their salaries. For some jobs, the differences in survey approaches between BLS and ACS can paint a very different end-picture. Whenever possible, we provide data from both sources.

The BLS-compiled salary data is reported by companies for their employees. This data excludes self-employed workers. We first show the distribution of salaries for market research analysts and marketing specialists, and then we show how the middle (median) salary for market research analysts and marketing specialists compares to the BLS-computed median salaries of other careers.
Distribution: Salaries for market research analysts and marketing specialists (BLS Salary Data)
$63K$0$50K$100K$150K
Context: Median salaries across careers (BLS Salary Data)
$63K$0$50K$100K$150K
We compiled household data from the ACS to determine the salaries that people working at least 35 hours a week report themselves to earn. Unlike the BLS estimates, this data includes self-employed wages. We first show the full salary distribution for all market research analysts and marketing specialists, and then we show how the median (middle) salary for market research analysts and marketing specialists compares to the median ACS-reported salary of other careers.
Distribution: Salaries for market research analysts and marketing specialists (ACS Salary Data)
$63K$0$50K$100K$150K
Context: Median salaries across careers (ACS Salary Data)
$63K$0$50K$100K$150K
Employers and salary
A look at employers and corresponding salaries
The donut shares the break-down of workers by employer type, and following we show the salary distributions for these workers based on those employer types. For some careers, the salaries can be vastly different between private, government, and self-employment. As with our salary overview, we view the both the BLS economists' salary profiles and the household-reported salaries from ACS to get a thorough understanding of where market research analysts and marketing specialists work and for what salary. We have the great faith in the accuracy of economist-vetted BLS data; however, the BLS restrictions on which employers are surveyed skews the data a bit (read more in the sources), and the ACS responses provide different and useful categorizations of employers and salaries.
Employers of Market research analysts and marketing specialists (ACS)
Private for-profit (82.0%)
Private not-for-profit (7.0%)
Local government (0.8%)
State government (1.1%)
Federal government (0.7%)
Self-employed incorporated (4.0%)
Self-employed not incorporated (4.4%)
Working without pay (0.1%)
Distribution: Salaries of market research analysts and marketing specialists by type of employer (ACS data)
Following are the salary distributions by employer type calculated by aggregating individual household survey responses.
$63K$59K$66K$62K$51K$63K$50K$53K$0$50,000$100,000$150,000Self-employed not incorporatedSelf-employed incorporatedFederal governmentState governmentLocal governmentPrivate not-for-profitPrivate for-profitAll
Distribution: Salaries of market research analysts and marketing specialists by type of employer (BLS data)
Following are the salary distributions by employer type as reported by BLS based on large employer-focused surveys. We note that smaller employer categories are not included by BLS.
$63K$95K$56K$63K$57K$0$50,000$100,000$150,000Federal governmentState governmentLocal governmentPrivateAll
Age and career advancement
Salary growth for market research analysts and marketing specialists

The biggest take-away from the following two charts is the relationship between salary and experience that we can infer from age. Does this job seem to attract especially younger or older workers? Does it reward experience?

Take a minute a look at how much you might expect your salary to increase with each five years' experience, as well as how the numbers working in this career changes. We only provide this data when there are enough consistent ACS survey responses to allow a reasonable margin of error, so for some careers you will see gaps in our reporting of salary by age.

$81K$51K$82K$80K$75K$36K$63K$83K$80K$0$50K$100K$150K$200KSalary distribution20-2425-2930-3435-3940-4445-4950-5455-5960-64
020K40K60KNumber employed20-2425-2930-3435-3940-4445-4950-5455-5960-64

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Gender and Equity
Market research analysts and marketing specialists and gender

With 56% women, this occupation has a higher percentage of women than 72% of careers.

Context: Women in the workforce
56%0%20%40%60%80%100%
Gender of Market research analysts and marketing specialists
Men (44%)
Women (56%)
Distribution: Salaries by gender

As we'll illustrate at the bottom of this section, the median (middle) salary for all full-time male workers in the US exceeds the full-time median salary for women by 20%, and the difference for market research analysts and marketing specialists tops that, with the median salary for men 23% higher than the median salary for women. This chart shows you the salary range for most workers by gender.

$59K$72K$0$50K$100K$150KWomenMen
Context: Salary Inequity

Nationwide there are twenty careers for which men do not have a higher median (middle) salary than women. The chart below shows the salary inequity, the percentage by which the median men's salary is higher than the median women's salary, for most jobs. Market research analysts and marketing specialists have one of the higher percentage increases for men's salary, with the increase for the men's median salary over the women's median salary in this job even higher than that for 67% of other jobs.

23%0%20%40%60%80%100%

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Race/Origin
Race and origin of market research analysts and marketing specialists

The representation of minority and foreign-born workers is quite different between careers, and the relative pay of those workers also varies significantly between careers. The percentage of minority market research analysts and marketing specialists falls in about the middle of all careers' percentages. The percentage of foreign-born workers in this career is near the middle of all careers.

Race/origin of market research analysts and marketing specialists
White (81% )
Asian (9% )
Black (5% )
Multiracial (2% )
Other (1% )
Hispanic (0% )
American Indian (0% )
Pacific Islander (0% )
Context: Representation of minorities in the workforce
18%0%20%40%60%80%100%
Context: Representation of foreign-born workers
13%0%20%40%60%80%100%
Distribution: Salaries for market research analysts and marketing specialists by race/origin

For some careers, there is a pay disparity depending on race or origin, though this is not prevalent. We calculate standard errors for all of our calculations, and when the error is high we do not show results. Therefore, for some jobs will have omitted race/origin categories.

$51K$54K$56K$63K$73K$0$50K$100K$150KOtherMultiracialBlackWhiteAsian
Distribution: Salaries for market research analysts and marketing specialists by nativity
$63K$71K$0$50K$100K$150KAll native citizensAll foreign-born

Our only sources for career data containing age, gender, or origin/race come from the Census Bureau. To provide these breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, and age. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of age, gender, and race on salaries would correct for other factors that could be contributing to salary differences.

Pathways to this career
Education requirements and salary
Education attained by market research analysts and marketing specialists

According to the Bureau of Labor Statistics (BLS), market research analysts and marketing specialists typically hold a bachelor's degree.

Sometimes the typical education identified by the BLS differs a bit from the reality of the how much education current workers actually have. The donut shows the education level held by people currently working as market research analysts and marketing specialists as reported in responses to the American Community Survey. Following, we investigate whether education level influences salary for market research analysts and marketing specialists.

Education attained by market research analysts and marketing specialists
None
High School
Some College
Associate's Degree
Bachelor's Degree
Master's Degree
Professional Deg/Doct
Doctorate
Details: Education and training recommended for market research analysts and marketing specialists

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, or computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Details: Licensing and certification recommended for market research analysts and marketing specialists

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify on the basis of experience and knowledge; they must pass an exam, have at least 3 years working in opinion and marketing research, and complete 12 hours of industry-related education courses. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Distribution: Salary by education level

What level of education is truly needed for market research analysts and marketing specialists? Below we see the distribution of market research analysts and marketing specialists salaries based on the education attained. These comparisons are based on all survey responses by those who identified themselves as market research analysts and marketing specialists, and are not intended as a statistical analysis of salary differences that would correct for non-educational factors that could contribute to high or low earnings.

$39K$42K$52K$53K$62K$86K$79K$102K$0$50K$100K$150K$200KNone (1%)High School (4%)Some College (9%)Associate's Degree (4%)Bachelor's Degree (57%)Master's Degree (22%)Professional Deg/Doct (1%)Doctorate (2%)
Bachelor's degree pathways
College majors held by market research analysts and marketing specialists

This table shows the college majors held by people working as market research analysts and marketing specialists. Select any degree to see detailed information. We are able to connect careers to degrees using the American Community Survey (ACS), and their degrees are defined a little differently from our programs, which are based on standard CIP classifications. Therefore, selecting some degrees will lead to a selection of CIP-level programs from which to choose.

If you see "**" before the name of a degree/program, that means this field is one that the Department of Education believes is preparatory for this career. However, you can see from this list that those recommendations are far from your only path to this job!

Degree
Select any title to learn more about that degree
Percentage of Market research analysts and marketing specialists with this degree
Salary for all majors
Salary distribution (across jobs). Showing 0-$200,000.
Median
Middle 50%
Middle 80%
Education
Final education level of all people with this major
Bachelor's Degree
Master's Degree
Doctorate
Gender
Gender of people this bachelor's degree
Men
Women
14.0%
$0$200K$60K
6.8%
$0$200K$63K
6.8%
$0$200K$56K
3.8%
$0$200K$73K
3.3%
$0$200K$53K
2.8%
$0$200K$57K
2.1%
$0$200K$72K
1.7%
$0$200K$67K
1.6%
$0$200K$97K
1.6%
$0$200K$89K
1.5%
$0$200K$51K
1.5%
$0$200K$63K
1.5%
$0$200K$60K
1.2%
$0$200K$87K
1.2%
$0$200K$54K
The link between degrees and careers
The link between degrees and careers

With the following "sankey" diagram, you can follow the top ten bachelor's degrees held by people working as market research analysts and marketing specialists, and then, in turn, you can see the 10 occupations that hire the most of each degree's graduates. This visualization links fields of studies and careers, suggesting both similar careers and options for degrees. The full list of bachelor's degrees held by market research analysts and marketing specialists given in the previous section reminds us that there are many paths to these careers beyond what we can summarize here.

This job
Top 10 majors
Each major's top ten jobs
Marketing and sales managersManagers (specialized areas)Wholesale and manufacturing sales representativesFirst-line supervisors of retail sales workersRetail salespersonsMarket research analysts and marketing specialistsCustomer service representativesFirst-line supervisors of non-retail sales workersService sales representativesChief executives and legislatorsAccountants and auditorsFinancial managersSecretaries and administrative assistantsHuman resources workersElementary and middle school teachersLawyers, judges, and magistratesPostsecondary teachersSecondary school teachersEducation administratorsEditorsWriters and authorsManagement analystsPersonal financial advisorsCounselorsSocial workersPsychologistsPhysicians and surgeonsNews analysts, reporters and correspondentsPublic Relations SpecialistsProducers and directorsFinancial analystsSecurities, commodities, and financial services sales agentsCredit counselors and loan officersMarketingBusiness Management andAdministrationGeneral BusinessCommunicationsEnglish Language andLiteratureEconomicsPsychologyJournalismPolitical Science andGovernmentFinanceAll other degrees
Switching Careers
Most common new jobs
The most common next careers for market research analysts and marketing specialists

What jobs will most market research analysts and marketing specialists hold next year?

The data in this chart comes from person interviews for the Census Bureau's Current Population Survey. The survey interviews households eight times over a two-year period, allowing us a glimpse into how people move from job to job. You can see more details from the results of the survey in our last tab in this section, and you can read about our methodology in our source descriptions.

Here we see all of the jobs that at least 1% of market research analysts and marketing specialists reported holding in their second year's survey. Is your future job on this list?

Market research analysts and marketing specialistsMarketing and sales managersManagers (specialized areas)Management analystsCustomer service representativesAdvertising and promotions managersAdvertising sales agentsWholesale and manufacturing sales representativesService sales representativesChief executives and legislatorsComputer systems analystsPublic Relations SpecialistsApplications and systems software developers
Lateral career moves
Lateral job transitions for market research analysts and marketing specialists

A lateral career transition is a move to a job with similar pay and responsibilities. A move to such a job can offer a change of pace without an increase in stress or a decrease in pay. The following table simply identifies all 8 jobs which were held by at least 1% of survey respondents before working as market research analysts and marketing specialists as well as 1% of respondents after working as market research analysts and marketing specialists. Select a row to investigate the job's full description and determine if it truly offers an opportunity for a lateral transition.

Lateral-move careers for market research analysts and marketing specialists
Annual openings
How many openings are expected each year?
Salary
Salary distribution for people in this occupation. Range is 0-$200,000.
Median
Middle 50%
Middle 80%
Education
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Gender
Men
Women
Customer service representatives
373,800
$0$200K$32K
Wholesale and manufacturing sales representatives
197,500
$0$200K$61K
Management analysts
87,200
$0$200K$76K
Managers (specialized areas)
84,000
$0$200K$72K
Marketing and sales managers
57,800
$0$200K$74K
Public Relations Specialists
28,900
$0$200K$60K
Chief executives and legislators
24,000
$0$200K$96K
Advertising sales agents
18,000
$0$200K$53K
Full prior and next career listings
Prior and next careers for market research analysts and marketing specialists: full listings

What do people typically do before and after they work as market research analysts and marketing specialists? Here are the full lists of all jobs that at least 1% of market research analysts and marketing specialists surveyed reported as holding a year earlier or later.

Choose which type of transition to view
Prior jobs
Next jobs
Prior careers for market research analysts and marketing specialists
Annual openings
How many openings are expected each year?
Salary
Salary distribution for people in this occupation. Range is 0-$200,000.
Median
Middle 50%
Middle 80%
Education
High School
Some College
Bachelor's Degree
Master's Degree
Doctorate
Gender
Men
Women
Percentage Transitioning
What percentage worked in this job the previous year?
Retail salespersons
676,200
$0$200K$31K
1.2%
Secretaries and administrative assistants
395,200
$0$200K$36K
1.7%
Customer service representatives
373,800
$0$200K$32K
1.1%
Wholesale and manufacturing sales representatives
197,500
$0$200K$61K
1.8%
Management analysts
87,200
$0$200K$76K
4.0%
Managers (specialized areas)
84,000
$0$200K$72K
4.3%
Market research analysts and marketing specialists
78,300
$0$200K$63K
21.8%
Designers
61,700
$0$200K$51K
1.6%
Marketing and sales managers
57,800
$0$200K$74K
17.1%
Computer and information systems managers
32,500
$0$200K$99K
1.2%
Public Relations Specialists
28,900
$0$200K$60K
1.4%
Chief executives and legislators
24,000
$0$200K$96K
3.0%
Computer occupations (specialized areas)
22,500
$0$200K$68K
1.4%
Advertising sales agents
18,000
$0$200K$53K
1.4%
No occupation
8.6%
Read about market research analysts and marketing specialists
Responsibilities and activities
Responsibilities and activities

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys are known as survey researchers.

Personality and skills
Personality and skills

Can you see yourself in the ranks of market research analysts and marketing specialists? Here are the skills and traits that could lead to success.

Analytical skills
Market research analysts must be able to understand large amounts of data and information.
Communication skills
Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills
To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented
Market research analysts must be detail oriented because they often do precise data analysis.
Trends in employment
Salary trends
Distribution and trends: Salaries for market research analysts and marketing specialists
Choose actual dollars or inflation-adjusted dollars to view
Adjusted for inflation
Historic dollars

In 2018, the median (middle) salary for market research analysts and marketing specialists was higher than 72% of all other jobs' middle salaries. This graphic shows how the salary distribution (adjusted for inflation) has changed for this job over recent years. The gray line, as a comparison, shows the median salary of all US workers.

This job's median $63KAll jobs' median $39K$70K$39K201020112012201320142015201620172018$0$50K$100K$150K
Projected versus actual employment
Exploring actual employment trends versus projected trends

Currently, jobs for market research analysts and marketing specialists are anticipated to grow by 23% over the next decade; only 4% of jobs are predicted to grow more.

The projected employment for market research analysts and marketing specialists is the best guess created by talented economists and statisticians at the Bureau of Labor Statistics (BLS). However, as you look through several careers you'll notice that the projections are heavily influenced by past performance and may miss current trends. No one can tell the future, and as new information and better techniques are developed, actual counts and future projections may change. Here's a glimpse at the actual counts versus the projections over time.

201020152020202520300200,000400,000600,000800,000
Employment counts
Actual measured employment
BLS 10-year predictions
Variation by state
Employment
State-by-state employment numbers

Some careers tend to be centered in specific parts of the country. For example, most jobs in fashion are in New York or California. Let's see if your dream job is easy to find in your dream location! We have a few choices for viewing the data that can help you get a full employment picture.

Job density versus job count

Which states hire the most market research analysts and marketing specialists? We wonder if that's a fair question since states come in all sizes, so instead let's start with the question of which states have the highest density of people working as market research analysts and marketing specialists. You can choose to view the number of jobs per state if you prefer.

BLS vs ACS data

This map defaults to employment information from the Bureau of Labor Statistics (BLS), which provides job totals carefully compiled for accuracy and with a primary focus on how employers describe their workers. The BLS job totals do not count self-employed workers. We've also compiled totals using the Census Bureau's American Community Survey (ACS) which are based on how workers describe themselves. Sometimes ACS results are quite a bit different from the employer-based BLS data.

Choose the metric to review
Jobs per 1000 working
Number of jobs
Use this data source
BLS
Number of Market Research Analysts and Marketing Specialists per 1,000 workers (BLS)
Select a state to see local area details
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
0.02.04.06.08.010.0
Salary
Salaries by state
Let's get a feel for where market research analysts and marketing specialists earn the highest salaries. There are several choices for which data we consider and how we view that data, and each can lead to different conclusions, so please read on...
Median salary versus state ratio

We use two methods to compare salaries across states:

  • In-state comparisons: the ratio of median (middle) salaries for market research analysts and marketing specialists compared to the median salary for all people working in each state, or
  • Median salary: the unaltered median salaries for market research analysts and marketing specialists.

We hope the ratio allows perspective about how salaries may compare to the regional cost-of-living.

BLS vs ACS data

We have two sources for statewide salary information with important distinctions. The BLS data is created by surveying companies, missing individuals who are self-employed or work for smaller companies. The ACS data is compiled from multi-faceted household surveys and may reflect the inconsistencies that people may have in reporting information.

Choose the metric to review
In-state comparisions
Median salary
Use this data source
BLS
Median salary ratio: Market Research Analysts and Marketing Specialists to all workers (BLS)
The darkest shading corresponds to states in which market research analysts and marketing specialists earn the highest salary when compared to other jobs in the state. We think this ratio might be a better indicator than the actual salary for your buying power as a state resident.
Select a state to see local area details
AKMEVTNHWAIDMTNDMNMINYMARIORUTWYSDIAWIINOHPANJCTCANVCONEMOILKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
0.00.51.01.52.0
Compare to similar jobs

If this job interests you, then use the dots below to find other jobs you might like. The dots closer to the top represent jobs that are like Market research analysts and marketing specialists (shown with a blue star). Look for the dots to the right to find the best salaries! (We pulled salary data from BLS, and they give a top salary value of just over $200K to protect privacy, so our graph would go much higher if the salaries were not top coded.)

How should the career similarity be computed

There are a number of ways to measure the similarity of jobs, here are a few we provide:

  • Interests: Also known as a Holland Code - Are you a thinker? A helper? What fits your personality?
  • Environment: Are there hazards? Will you be comfortable? Will it be stressful?
  • Knowledge: What do you need to know the most about?
  • Physical Abilities: Do you need to especially strong or coordinated?
Choose the similarity measure to compare careers
Interests
Environment
Knowledge
Physical Abilities
Jobs that are similar by Interests and Salary (All education levels)
Filter for this education level
All education levels
Filter for any of these broad categories
Select...