Digital Communication and Media
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Digital communication and media is a program that focuses on the development, use, critical evaluation, and regulation of new electronic communication technologies using computer applications; and that prepares individuals to function as developers and managers of digital communications media. includes instruction in computer and telecommunications technologies and processes; design and development of digital communications; marketing and distribution; digital communications regulation, law, and policy; the study of human interaction with, and use of, digital media; and emerging trends and issues.
Current award levels
Hover over the bars below to see how many people across the country completed a degree in digital communication and media at each level last year.
02K4K6K8K0-1 Year Certificate1-2 Year CertificateAssociate's DegreeBachelor's DegreePostbaccalaureate CertMaster's DegreePost-master's CertResearch Doctorate
People with this bachelor's degree have gone to work in these careers
Managers (specialized areas)Producers and directorsMarketing and sales managersEditorsDesignersCustomer service representativ...First-line supervisors of reta...Secretaries and administrative...Wholesale and manufacturing sa...Web developersWriters and authorsPostsecondary teachersRetail salespersonsEducation administratorsManagement analystsApplications and systems softw...News analysts, reporters and c...Human resources workersArtists and related workers
Mass Media majors work in these careers, which are sized by percentage of majors in the career (at least 1%) and colored by the predominant level of education.
High School
Some College
Bachelor's Degree
Master's Degree
Professional Deg/Doct
Race/origin of recent graduates
Here is an overview of race/origin for all digital communication and media graduates from this last academic year. We found a higher percentage of international graduates in this program than in 78% of other programs.
Pacific Islander
American Indian
Not Reported
Context: Percentage of Minority Graduates
Minority students comprise a lower percentage of graduates than in 50% of other programs.
Of all people with any degree in digital communication and media earned in the last academic year, 57% were women.
Context: Percentage women
This is a lower percentage of women than 46% of other programs.
The Census Bureau provides salary data for people with bachelor's degrees in mass media, which includes digital communication and media and 2 other program.
Context: Median Salary
People with a degree in mass media have a median salary of $52,034.
Context: Benefit of a master's
About 19% of these bachelor's graduates also have a graduate degree, perhaps in a different field. Salaries improved by approximately 29% over those holding only the bachelor's degree for those with subsequent graduate degrees.
As with our salary data, this data applies to all who earned a bachelor's degree in mass media, which consists of 3 programs.
Context: Unemployment Rate
With an unemployment rate of 4.6%, this degree's majors who are in the workforce are less likely than the bachelor's graduates of 91% other fields to be employed.
Context: Self Employed Workers
About 9% of workers who earned a bachelor's in mass media are self-employed.
Top careers
Following are the most frequent jobs held by people who earned a bachelor's degree in Mass Media (which combines 3 programs), perhaps followed by additional education in any field. There is a fun exploration of related degrees and careers under Explore Careers below.
Staring Salaries and College Debt by Award
How are students who recently completed a degree in Digital Communication and Media doing?

New data from College Scorecard gives us a glimpse into the earnings and debt for recent graduates in their first year or two after leaving school. Shown is the distribution of the medians reported for all schools with graduates in the given program/award level.

Starting salaries by award level
$21K$26K$0$10K$20K$30K$40KBachelor's DegreeCertificate
Median cumulative federal loan amount
$10K$24K$0$10K$20K$30KBachelor's DegreeCertificate
Salary and Employment for Majors
Understanding this data
This section's data applies to people with a bachelor's degree in digital communication and media
Employment overview
Percentage of mass media bachelor's graduates who are working

Does getting a bachelor's degree in mass media lead to a secure job? The donut chart shows the percentage mass media majors who are working along with a broad view of where they work. We note:

  • Self-employed workers include those working in a family-owned business.
  • Government workers can be in local, state or federal governments.

Technically, about 15.6% of mass media graduates are currently not working. However, only 4.6% are classified as "unemployed," while 11.0% are "not in the workforce." Unfortunately, we have no way of knowing whether people are out of the workforce for personal reasons or because they have been unable to find work for an extended period.

Percentage working by type of employer
Federal government
State government
Local government
Self Emp. Incoporated
Self Emp. Not Incorp.
Private not-for-profit
Private for-profit
Context: Unemployment rates

This chart lets you see whether mass media majors have better unemployment rates than bachelor's graduates from other fields. In the shaded box plot, the percentage of unemployed with this degree is shown in blue, along with the distribution of the percentage of unemployed graduates for each bachelor's degree field.

Salary overview
Typical salaries for mass media majors

How does the median (middle) salary for mass media majors compare to the median salaries for other majors? The chart below compares the median salaries for all bachelor's graduates by major. Here and everywhere that we discuss salary, we limit the population to those with bachelor's degrees who report working at least 35 hours a week and are aged 65 and younger.

Context: median salaries
Distribution: Salaries by Employer

Above we compared the median salaries earned across college majors. Now we'll view the full salary range for mass media majors. The charts below show the full distribution of salaries for this degree alone, with a look at how the type of employer might affect that salary. This salary includes all people who may also have received graduate education in this or any field. You can tease out the importance of graduate education in the last tab in the section.

$53K$52K$49K$53K$42K$75K$60K$52K$0$50K$100K$150K$200K$250KLocal government (5.8% )Private for-profit (66.0% )Private not-for-profit (10.6% )State government (5.6% )Self Emp. Not Incorp. (5.2% )Federal government (2.6% )Self Emp. Incoporated (4.0% )Overall (100%)

Note that we do not include salary data when the survey standard error is higher than 20% of the salary. Therefore, some categories may be missing or may only provide partial salary ranges. To provide salary breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, age, and other factors. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of these characteristics on salaries would correct for other factors that could be contributing to salary differences.

The battle of the sexes
Gender and success for mass media majors

The donut chart shows the gender balance for all people with a bachelor's degree in mass media. In the graphs that follow, we'll explore how these percentages compare to other bachelor's holders, and we'll also investigate the impact of gender on pay.

Men (55%)
Women (45%)
Context: Gender representation

How does the gender balance change according to college major? In the chart below, we see that mass media has more women than most other degrees.

Distribution: salaries by gender

The chart below shows the distribution of salaries by gender of mass media majors who are working 35 or more hours and are 65 or younger. If salaries are balanced for men and women, the blue and pink bars will be about the same. Many programs' graduates struggle with men's wages higher at all points of the salary distribution, including significantly higher top salaries.

Context: Salary inequity

For mass media graduates, men generally earn 11% more than women. This is better than many: 91% of programs have graduates with higher salary inequities.

Age and Advancement
Insights from the ages of mass media bachelor's-holders

The ages of people in the US with a bachelor's degree in mass media can give us a hint about whether this degree is in-fashion or out-of-fashion. A higher percentage of older people with a degree suggests that newer degree options have edged out this degree for recent graduates. Likewise, a higher percentage of younger people with a degree may suggest that this degree has become more popular in recent years.

Careeer Advancement

What entry-level pay should you expect in your first job, and is the mid-level pay significantly higher? Below we see salary distributions by age group for mass media graduates who are working 35 or more hours weekly. Is there room for advancement in careers that stem from this degree?

$66K$52K$41K$68K$61K$64K$65K$61K$28K$0$50K$100K$150KSalaries by age20-2425-2930-3435-3940-4445-4950-5455-5960-64
010K20K30K40K50KNumber with major20-2425-2930-3435-3940-4445-4950-5455-5960-64

Note that we do not include salary data when the survey standard error is higher than 20% of the salary. Therefore, some categories may be missing or may only provide partial salary ranges. To provide salary breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, age, and other factors. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of these characteristics on salaries would correct for other factors that could be contributing to salary differences.

Need for higher degrees
Is a bachelor's degree all you need?

Can mass media majors earn a high salary without obtaining a graduate degree? Below, we dive into the prevalence of graduate degrees for mass media majors, and we explore how much a graduate degree can be expected to increase salaries. Among all digital communication and media completions reported last year, 82% were at the bachelor's level or higher, including 18% at the graduate level.

Most recent completions in digital communication and media
0-1 Year Certificate
1-2 Year Certificate
2-4 Year Certificate
Associate's Degree
Bachelor's Degree
Postbaccalaureate Cert
Master's Degree
Post-master's Cert
Professional Deg/Doct
Research Doctorate
Other Doctorate
Context: Graduate degrees in any field by undergraduate ACS degree

The donut shows the degree levels awarded in digital communication and media today. Now we'll use American Community Survey (ACS) data and look at all workers in the US who majored in mass media when in college.

We know that about 19% mass media majors chose to also earn a graduate degree (but we do not know the graduate field of study). The percentage of mass media majors also earned a graduate degree is near the middle in comparison to other fields.

Distribution: mass media majors' salaries by education level

We saw above that 19% earned a graduate degree after earning a bachelor's in mass media, but was this necessary for earning a good salary? We can see this answer in two ways. First, we can see the salary distribution for people with a bachelor's in mass media by their highest education attained. Remember, we only know the field for the bachelor's degree; the graduate degree can be in any field.

$49K$75K$63K$73K$0$50K$100K$150K$200KBachelor's DegreeMaster's DegreeResearch DoctorateProfessional Deg/Doct

Note that we do not include salary data when the survey standard error is higher than 20% of the salary. Therefore, some categories may be missing or may only provide partial salary ranges. To provide salary breakdowns, we have aggregated ACS person-level career survey responses by career, gender, race, age, and other factors. These graphics reflect the results of our aggregations, and are useful for identifying trends. A careful statistical study of the impact of these characteristics on salaries would correct for other factors that could be contributing to salary differences.

Context: Percentage boost obtained with a graduate degree

The second way that we can explore the impact of higher education on salary is to compare median salaries for workers with each level of education. We measure the percentage increase over the bachelor's salary that each higher degree achieved, and contrast that with similar measurements for other fields.

Sure, we think a higher degree would almost always help salary, but are there some majors that "need" a higher degree (in either the same or a new field) more than others in order to reach their earnings potential?

29%54%49%0%50%100%150%Bachelor's to Master'sBachelor's to Research DoctorateBachelor's to Professional Doctorate
Explore Careers
Careers for mass media majors
Careers for mass media majors

As we explained at the start of the previous section "Salary and Employment for Majors", the career data in all of these tabs is supported by the American Community Survey (ACS), which provides career information based on the broad degree mass media. For of the career statistics we report here, we consider all bachelor-holders in digital communication and media and 2 other programs to fall under the ACS data we aggregated for the mass media degree.

Here we look at ACS survey respondents across the US with a bachelor's degree in mass media, and we see their top careers. You can explore the salary distributions for all people in those careers, as well as the typical education help by workers in that job. If you see ** before the job name, that tells you that the Department of Education recommends this job for people with a degree in digital communication and media. We did not find always find a strong correlation between that advice and where people were working.

Select any column header to sort by that column, and select any row to explore that career.
Salary distribution 0-$200,000.
Middle 50%
Middle 80%
High School
Some College
Bachelor's Degree
Master's Degree
Percentage with degree who are in job
**Managers (specialized areas)
Producers and directors
Marketing and sales managers
Elementary and middle school teachers
Customer service representatives
First-line supervisors of retail sales workers
Secretaries and administrative assistants
Television, video, and motion picture camera operators and editors
Wholesale and manufacturing sales representatives
Web developers
Writers and authors
**Postsecondary teachers
Market research analysts and marketing specialists
Retail salespersons
Education administrators
Chief executives and legislators
Specialized media/broadcast technicians
Management analysts
Other routes to the top ten careers
Other majors that are hired by the top ten mass media careers

Take a minute with this sankey diagram, and use your mouse/touch to explore. You can follow the top ten jobs held by mass media graduates, and then, in turn, you can see the largest 10 degrees hired by each of those careers. We hope this gives you a glimpse at where you can most realistically hope to get a job with this degree, but also see alternatives for the same employment options. It's worth noting that for many degrees, the top ten jobs don't account for even half of the graduates. The data warns us / encourages us that a degree is only one piece of the puzzle that determines where we land.

Business Management and AdministrationGeneral BusinessAccountingElectrical EngineeringMechanical EngineeringPsychologyPolitical Science and GovernmentEconomicsMarketingFinanceCommunicationsFilm Video and Photographic ArtsMass MediaJournalismDrama and Theater ArtsEnglish Language and LiteratureFine ArtsElementary EducationGeneral EducationSpecial Needs EducationEarly Childhood EducationArt and Music EducationLanguage and Drama EducationHistoryLiberal ArtsComposition and RhetoricCommercial Art and Graphic DesignArchitectureCriminal Justice and Fire ProtectionCommunication TechnologiesSociologyManagers (specializedareas)Producers and directorsMarketing and salesmanagersElementary and middleschool teachersEditorsDesignersFirst-line supervisors ofretail sales workersCustomer servicerepresentativesTelevision, video, andmotion picture cameraoperators and editorsSecretaries andadministrative assistantsAll othersThis degreeTop 10 CareersTop 10 degrees hired
Jobs that choose mass media majors
What careers hire mass media majors as one of their top 10?

What jobs are especially seeking you out? The previous section let you explore the top ten jobs for people who earn bachelor's degrees in this field. Now we turn the tables a bit. What jobs have mass media as one of the top ten majors they hire? Take this with a grain of salt, though, since some majors have more than 100,000 annual graduates and others have only a few thousand. Maybe employers would hire more of certain low-number majors if they could be found. In the bottom Sankey box, we show you the proportion of mass media majors that are accounted for by the top 10 jobs -- there are a myriad of other options for most majors.

Television, video, and motion picture camera operators and editorsAdvertising and promotions managersPublic relations and fundraising managersAnnouncersProducers and directorsArtists and related workersEditorsNews analysts, reporters and correspondentsPhotographersWriters and authorsAll other careersMass MediaAll other degreesCareers where this degree is a top 10 hireDegree
Where can I complete this program?
What schools offer this program?
Graduate program details
Explore digital communication and media graduate program details

Many schools provide information to Peterson's about their graduate programs, and Ididio has licensed that data to share with you. The data is reported by program name and subject, and we have worked to match that data with the standard "CIP" titles that are the basis of these program pages. Please be aware that only a subset of all possible graduate programs share the details about financial support and admissions numbers with Peterson's. To see a complete list of schools who have graduated students with this degree, the previous section is much more reliable; however, this is a great place to look for a hint of schools that may offer financial support. You can see more details about each school's graduate programs in the Programs Offered section within that school's Ididio page.

Filter Schools
Total applicants
Percentage Admitted
Application Fee
Grad students with aid
Missouri Western State University
Program in Written Communication (Master of Applied Arts)
Saginaw Valley State University
Program in Communication and Media Administration (Master of Arts)
University of Southern California
Program in Digital Social Media (Master of Science)
Valparaiso University
Program in Media and Communication (Master of Science)
Explore similar programs

Digital Communication and Media is part of a larger collection of programs: Communications, including journalism, multimedia, film, and radio. Is there a different program that's close to Digital Communication and Media that might be a better match for your interests? You can use this table to see a little about the programs that fall under this umbrella. If you click on any of the table headers, that will sort the table by that column, or click on a row and see Ididio's profile for that program.

Award Levels
Less than Bachelor's