Consumer Merchandising and Retailing Management
Sign In
OverviewSalary and DebtIs a Bachelor's EnoughCareersSchoolsRelated ProgramsGenderRace/Origin
Overview
Consumer merchandising and retailing management is a program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
Highlights
School with the highest reported median starting salary ($57K) with a Bachelor's Degree: Syracuse University
Career with the highest median salary ($98K) where most workers have a Bachelor's Degree: Computer and Information Systems Managers
Explore Pathways
Careers for program graduates
Consumer merchandising and retailing management majors work in these careers, which are sized by percentage of majors in the career (at least 1%) and colored by the predominant level of education.
Wholesale and Manufacturing Sa...Specialized ManagersMarketing ManagersFirst-Line Supervisors of Reta...Sales ManagersMarket Research Analysts and M...Retail SalespersonsCustomer Service Representativ...Sales Representatives of Servi...First-Line Supervisors of Non-...Chief executives and legislato...Elementary and Middle School S...Financial ManagersReal estate brokers and sales ...Accountants and AuditorsManagement AnalystsInsurance Sales AgentsFirst-Line Supervisors of Offi...Advertising Sales Agents
Share
Fewer details
Current completions
What level of degree do most graduates achieve, and do they match what your goals?
01002003000-1 Year Certificate1-2 Year CertificateAssociate's DegreeBachelor's DegreeMaster's Degree
SOURCES:
Completions over time
Have completions for marketing changed over time? Increasing completions may mean you'll likely have an easier time finding a school that offers this degree, with the opposite being true as well.
Show percentages
Number of graduates
0100200300200520062007200820092010201120122013201420152016201720182019
Research Doctorate
Post-master's Cert
Master's Degree
Postbaccalaureate Cert
Bachelor's Degree
Associate's Degree
2-4 Year Certificate
1-2 Year Certificate
0-1 Year Certificate
Salary and Debt
Context: median salaries
How does the median (middle) salary for marketing majors compare to the median salaries for other college majors?
$62K$0$20K$40K$60K$80K$100K
Distribution: marketing majors' salaries by education level
What is the salary distribution for graduates with a bachelor's inmarketing by the level of their highest degree (Graduate degrees may not be in the same field as the bachelor’s)
$59K$74K$79K$86K$0$50K$100K$150K$200KBachelor'sMaster'sDoctorateProfessional
We only include salary data when the survey error is less than 20%, so you may see only partial information for some categories.
Is a bachelor's degree all you need?
Education level of workers with a bachelor's in marketing
Is a bachelor's degree going to be sufficient to make you competative in the job market? We can look at the education level of workers with a bachelors in this degree to see if there is a likely need for a graduate degree. You'll also want to check out the careers section on this page to where they are employed.
This chart shows the level of education of workers with a bachelor's degree in marketing. The worker's graduate degree may have been completed in a different field.
Education level of workers
Bachelor's Degree
Master's Degree
Professional Degree
Doctorate
Fewer details
Context: Graduate degrees in any field by undergraduate ACS degree
About 17% of marketing majors chose to also earn a graduate degree (possibly of a different major). The percentage of marketing majors also earned a graduate degree is near the middle in comparison to other fields.
17%0%20%40%60%80%100%
Context: Percentage salary boost obtained with a graduate degree
How important is a graduate degree for earning a higher salary? We can see the difference in salary of workers with a bachelors in this degree to workers with a bachelor’s AND a graduate degree.
25%44%33%0%20%40%60%80%Bachelor's to Master'sBachelor's to DoctorateBachelor's to Professional
Careers
Fewer details
Careers for marketing majors
Where do marketing majors work, and how well do those jobs pay? A ** in the job title indicates that the Department of Education recommends this job for this program.
Not so much?
The top ten careers for workers with a bachelor's in marketing
Take a minute to interact with this sankey diagram. Follow the top ten jobs held by marketing graduates through to their most hired majors. Learn where it may easiest to find work. Expand the careers to explore other majors that might lead to the job that excites you the most. *For many majors, the top ten jobs don't even include half of graduates!*
Expand careers
Wholesale and Manufa...Specialized ManagersMarketing ManagersFirst-Line Superviso...Sales ManagersMarket Research Anal...Retail SalespersonsCustomer Service Rep...Sales Representative...First-Line Superviso...All othersThis degreeTop 10 Careers
What careers hire marketing majors as one of their top 10?
To the left of this diagram, see all careers that hire marketing majors as one of their top 10 majors, and on the right, see what proportion of openings for the jobs on the left are filled by marketing majors.
MarketingAll other degreesMarket Research Analysts ...Marketing ManagersAdvertising Sales AgentsSales ManagersAdvertising and Promotion...Wholesale and Manufacturi...Specialized Sales and Rel...Sales Representatives of ...Meeting, Convention, and ...Insurance Sales AgentsReal estate brokers and s...Purchasing AgentsFirst-Line Supervisors of...Insurance UnderwritersProcurement ClerksPurchasing ManagersAthletes and Sports Compe...Loan OfficersCompensation and Benefits...Securities, Commodities, ...FundraisersAgents and Business Manag...Entertainment and Recreat...Appraisers and Assessors ...Coaches and ScoutsGeneral and Operations Ma...Umpires, Referees, and Ot...Claims Adjusters, Examine...Property, Real Estate, an...LogisticiansLabor Relations Specialis...Personal Financial Adviso...Web and Digital Interface...Public Relations Speciali...Chief executives and legi...Compensation, Benefits, a...Credit AnalystsFlight AttendantsSpecialized Entertainers,...Interpreters and Translat...Financial SpecialistsManagement AnalystsTraining and Development ...Public relations and fund...Administrative Services M...Project Management Specia...Budget AnalystsFinancial ManagersSpecialized ManagersWeb DevelopersHuman Resources ManagersLodging ManagersTraining and Development ...Industrial Production Man...Financial and Investment ...Fashion DesignersNatural Sciences ManagersSpecialized Financial Cle...Interior DesignersGraphic DesignersFinancial ExaminersMusic Directors and Compo...Accountants and AuditorsAll other careersDegreeDegree in top 10 employed
Where can I complete this degree
Explore schools that offer consumer merchandising and retailing management degrees and certificates
You can use this table to find schools that offer this program based on location and program level offered. Each entry goes to a school page similar to this one with all our information about that school.
Understanding the columns

The school list includes a few facts about each school that give you an idea of the educational quality each school might offer:

  • Student-Faculty Ratio: A small number of students per full-time instructor suggests individual attention for each student and an up-to-date curriculum.

  • Satisfaction Rate: A high percentage of returning first-year students should correlate with satisfaction (schools call this their retention rate).

  • Repayment Rate: A high repayment rate means most alumni earn enough to make progress repaying loans within 7 years of leaving.

We also show the total enrollment for the school as measured by full-time-equivalent (FTE) students enrolled annually.

Filter Schools
Offering this program at this level
All levels
Only schools within
200 Miles
of
Only schools in these states
AKMEWIVTNHWAIDMTNDMNILMINYMAORUTWYSDIAINOHPANJCTRICANVCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFLPR
Related Programs
Fewer details
Careers for marketing majors
marketing is part of a larger collection of programs: Marketing, Sales, and Merchandising. Is there a different program that's close to marketing that might be a better match for your interests? You can use this table to see a little about the programs that fall under this umbrella. If you click on any of the table headers, that will sort the table by that column, or click on a row and see Ididio's profile for that program.
Gender
Gender of recent graduates
Of all people with any degree in consumer merchandising and retailing management earned in the last academic year, 77% were women.
Gender
Men
Women
SOURCES:
Fewer details
Completions over time
Have completions by gender changed over time, or at specific levels of education?
Award level
All levels
0100200300Number of graduates200520062007200820092010201120122013201420152016201720182019
Women
Men
Context: Gender representation
How does the gender distribution in this major compare to all other majors?
51%49%0%20%40%60%80%100%WomenMen
Context: Percentage women
This major has a higher percentage of women than 78% other programs.
Distribution: salaries by gender
Does gender greatly influence your salary with this degree? The closer the bar are, the less discrepancy there is.
$69K$56K$0$50K$100K$150K$200K$250KWomenMen
Context: Salary inequity
For marketing graduates, men have a 24% higher median salary than women, This is high: 71% of programs have graduates with lower salary inequities.
24%24%0%20%40%60%80%100%
Race/Origin
Race/Origin of recent graduates
Here is an overview of race/origin for all consumer merchandising and retailing management graduates from this last academic year. We found a higher percentage of international graduates in this program than in 81% of other programs.
Race/Origin
White
Black
Pacific Islander
Hispanic
Asian
American Indian
Multiracial
Not Reported
International
SOURCES:
Fewer details
Completions over time
Have completions by race/origin changed over time, or at specific levels of education?
Award level
All levels
0100200300Number of graduates200520062007200820092010201120122013201420152016201720182019
International
Not Reported
Multiracial
American Indian
Asian
Hispanic
Pacific Islander
Black
White
Context: Percentage of Minority Graduates
Minority students comprise a lower percentage of graduates than in 60% of other programs.