OverviewSalary and DebtIs a Bachelor's EnoughCareersSchoolsRelated ProgramsGenderRace/Origin
Marketing/marketing management is a program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
How are students who recently completed a degree in marketing/marketing management doing?
Below is the distribution of starting salaries along with accumulated federal and private education loans across schools that offer a degree in the field marketing, which includes
Education level of workers with a bachelor's in marketing
Is a bachelor's degree going to be sufficient to make you competative in the job market? We can look at the education level of workers with a bachelors in this degree to see if there is a likely need for a graduate degree. You'll also want to check out the careers section on this page to where they are employed.
This chart shows the level of education of workers with a bachelor's degree in marketing. The worker's graduate degree may have been completed in a different field.
Context: Graduate degrees in any field by undergraduate ACS degree
About 17% of marketing majors chose to also earn a graduate degree (possibly of a different major). The percentage of marketing majors also earned a graduate degree is near the middle in comparison to other fields.
The top ten careers for workers with a bachelor's in marketing
Take a minute to interact with this sankey diagram. Follow the top ten jobs held by marketing graduates through to their most hired majors. Learn where it may easiest to find work. Expand the careers to explore other majors that might lead to the job that excites you the most. *For many majors, the top ten jobs don't even include half of graduates!*
What careers hire marketing majors as one of their top 10?
To the left of this diagram, see all careers that hire marketing majors as one of their top 10 majors, and on the right, see what proportion of openings for the jobs on the left are filled by marketing majors.
Explore schools that offer marketing/marketing management degrees and certificates
You can use this table to find schools that offer this program based on location and program level offered. Each entry goes to a school page similar to this one with all our information about that school.
Understanding the columns
The school list includes a few facts about each school that give you an
idea of the educational quality each school might offer:
Student-Faculty Ratio: A small number of students per full-time instructor
suggests individual attention for each student and an up-to-date curriculum.
Satisfaction Rate: A high percentage of returning first-year students
should correlate with satisfaction (schools call this their retention rate).
Repayment Rate: A high repayment rate means most alumni earn enough
to make progress repaying loans within 7 years of leaving.
We also show the total enrollment for the school as measured by
full-time-equivalent (FTE) students enrolled annually.
Offering this program at this level
Only schools within
Only schools in these states
930 schools offer this award at any level in the selected area.
marketing is part of a larger collection of programs: Marketing, Sales, and Merchandising. Is there a different program that's close to marketing that might be a better match for your interests? You can use this table to see a little about the programs that fall under this umbrella. If you click on any of the table headers, that will sort the table by that column, or click on a row and see Ididio's profile for that program.
Here is an overview of race/origin for all marketing/marketing management graduates from this last academic year. We found a higher percentage of international graduates in this program than in 62% of other programs.